International Marketing (BS0093)

? Credit Points : 10 ? SCQF Level : 11 ? Acronym : MSE-P-BS0093

This course is designed to introduce students to the theory, nature and practice of exports and international marketing. Students will be introduced to practical issues of export administration as well as the broader issues of international marketing. It builds on the students' existing marketing knowledge and attempts to apply it within the framework of competitive and changing world markets.

Entry Requirements

? Pre-requisites : PGs Only

Subject Areas

Home subject area

Business Studies, (Management School and Economics, Schedule H)

Delivery Information

? Normal year taken : Postgraduate

? Delivery Period : Semester 2 (Blocks 3-4)

? Contact Teaching Time : 11 hour(s) 15 minutes per week for 2 weeks

Summary of Intended Learning Outcomes

Understand the global environment within which manufacturing and service businesses operate.

Demonstrate alternative international market entry strategies.

Formulate an international marketing strategy.

Develop marketing plans for international markets.

Assessment Information

Assessment is based on 100% continuous assessment only.

25% Class Participation
30% Simulation
45% Individual Report (Informed debriefing on simulation - building on experience and covered theory)