? Credit Points : 10  ? SCQF Level : 11  ? Acronym : MSE-P-BS0162

This course aims to familiarise students with new concepts in economics which help managers make better decisions concerning their pricing, advertising, strategic positioning, internal organisation and managerial incentive strategies.

? Pre-requisites : PGs Only

Home subject area

Business Studies, (Management School and Economics, Schedule H)

? Normal year taken : Postgraduate

? Delivery Period : Semester 2 (Blocks 3-4)

? Contact Teaching Time : 5 hour(s) per week for 5 weeks

Understand the concepts of marginal analysis and how they can be applied;
Understand the sources of competitive advantage, how they can be gained and how they can be practically measured;
Understand the factors which enable differences in personal objectives to result in poorer decisions and how such situations might be improved

The overall mark for the course will be calculated as follows:

M = (0.3 x Es) + (0.7 x Ex)

Exam times

Diet Diet Month Paper Code Paper Name Length 1ST May 1 - 2 hour(s)

The Course Secretary should be the first point of contact for all enquiries.

Course Secretary

Mrs Freda Paterson
Tel : (0131 6)50 8065
Email : f.paterson@ed.ac.uk

Course Organiser

Mr Philip Bowers
Tel : (0131 6)50 8496
Email : p.bowers@ed.ac.uk

School Website : http://www.man.ed.ac.uk/

College Website : http://www.hss.ed.ac.uk/