International Marketing (U02618)

? Credit Points : 20 ? SCQF Level : 10 ? Acronym : MSE-3-U02618

The course is designed to provide students with (a) familiarity with the problems and perspectives of marketing across national boundaries and with those within foreign countries; (b) insights into environmental perspectives of doing business outside the home country; (c) analytical ability to make marketing decisions facing all firms (exporters, licensor/licensee, joint venture firms, firms with overseas subsidiaries) engaged in business outside the United Kingdom; (d) knowledge of tools and practices for structuring and controlling marketing programs on a global basis, and (e) discussion of the possibilities and limitations of the Internet in conducting international marketing.

? Keywords : Marketing
International

Entry Requirements

? Pre-requisites : BS0028 Marketing

Subject Areas

Home subject area

Business Studies, (Management School and Economics, Schedule H)

Delivery Information

? Normal year taken : 3rd year

? Delivery Period : Semester 2 (Blocks 3-4)

? Contact Teaching Time : 2 hour(s) per week for 10 weeks

First Class Information

Date	Start	End	Room	Area	Additional Information
10/01/2006	09:00	10:50	Lecture Theatre 183, Old College	Central

All of the following classes

Type	Day	Start	End	Area
Lecture	Tuesday	09:00	10:50	Central

Summary of Intended Learning Outcomes

To introduce students to international and global marketing activities

To stimulate the development of cultural empathy and interpersonal skills in interacting with other cultures

To recognize and respond to politico-social issues as well as past, present, and future scenarios, problems and procedures of international marketing activities in foreign markets, including the emphasis on comparative differences in markets

To explain and demonstrate international marketing creativity and innovativeness by using case studies, the Internet, e business, up to date literature/data, and current issues.

To learn to work together as a team