THE UNIVERSITY of EDINBURGH
DEGREE REGULATIONS & PROGRAMMES OF STUDY 2009/2010
International Business and Trade (MSc) (P02456)
To provide a general introduction to the key international issues which effect all firms and multinational corporations, in particular. The course aims to highlight and analyse the strategic choices (and implemention approaches and methods) open to managements faced with complex international business opportunities and threats and to examine the trade environment in which this activity takes place.
? Normal year taken : Postgraduate
? Contact Teaching Time : 2 hour(s) per week for 10 weeks
? Other Required Attendance : 1 hour(s) per week for 8 weeks
All of the following classes
Additional Class Information : Lectures will be held in LT1.
Summary of Intended Learning Outcomes
On completion of the course students will be aware of the following issues: the process behind the globalisation of the world economy tempered by an understanding of the way in which economic, political and cultural diversity persists and constrains the homogenisation of consumer behaviour; the importance and dynamics of the world trading system for economic development and international business; why enterprises choose to expand operations across national boundaries; the alternative strategies enterprises may adopt to exploit overseas markets; the interactive relationship between multinational entreprises (MNEs) and host governments and teh arguments for promoting or constraining inward foreign investment by host governments.
Group presentation 40%
Contact and Further Information
The Course Secretary should be the first point of contact for all enquiries.
Ms Victoria Lawford
Mr Alan Brown
School Website : http://www.business-school.ed.ac.uk
College Website : http://www.hss.ed.ac.uk/