Undergraduate Course: The Economics of Corporate Strategy (BUST10021)
Course Outline
School |
Business School |
College |
College of Humanities and Social Science |
Course type |
Standard |
Availability |
Available to all students |
Credit level (Normal year taken) |
SCQF Level 10 (Year 3 Undergraduate) |
Credits |
20 |
Home subject area |
Business Studies |
Other subject area |
None |
Course website |
http://www.bus.ed.ac.uk/programmes/ugpc.html |
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Course description |
The course covers the economic principles of certain corporate strategies and their application. Topics include: vertical integration, transactions costs, agency problems, franchising, diversification, competitive advantage, innovation, strategy and structure. |
Entry Requirements
Pre-requisites |
Students MUST have passed:
Business Economics (BUST08005)
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Co-requisites |
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Prohibited Combinations |
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Other requirements |
Pre-requisite: Business Studies Honours entry.
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Additional Costs |
None |
Information for Visiting Students
Pre-requisites |
Visiting students should have at least 3 Business Studies/Management courses at grade B or above (or be predicted to obtain this). We will only consider University/College level courses.
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Prospectus website |
http://www.ed.ac.uk/studying/visiting-exchange/courses |
Course Delivery Information
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Delivery period: 2010/11 Semester 2, Available to all students (SV1)
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WebCT enabled: No |
Quota: None |
Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
No Classes have been defined for this Course |
First Class |
Week 1, Tuesday, 09:00 - 10:50, Zone: Central. Room G.11, William Robertson Building |
Summary of Intended Learning Outcomes
OBJECTIVES AND LEARNING OUTCOMES
Knowledge and Understanding
On completion of the course students should:
a) Be able to describe
- What determines the internal structure of the firm in relation to vertical integration and diversification;
- How both of these are largely determined by transactions costs;
- The factors that determine the type of pay structure for senior management;
- How transactions costs explain the decisions relating to franchising;
- The underlying factors affecting strategy in relation to differentiated products or cost advantage, and the implications for management style of these two directions;
- The factors which enable firms to remain profitable for relatively long periods, and those which give only temporary advantage;
- The issues that affect the speed and direction of innovation;
- And the way in which information asymmetry and the structure of the firm, in terms of vertical or horizontal integration, affects the managerial structure of the company.
Cognitive Skills
On completion of the course students should
a) be able to evaluate the rationale of the economic hypotheses behind corporate decisions, including being able to
b) detect assumptions, identify inconsistency in arguments and interpret empirical evidence;
c) be able to evaluate the appropriateness of the arguments to different situations;
d) be able to effectively and concisely communicate their ideas;
e) be able to efficiently read academic articles and synthesise the contents of a collection of references. |
Assessment Information
Assessment will be by degree exam (80%), essay (20%).
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Please see Visiting Student Prospectus website for Visiting Student Assessment information |
Special Arrangements
Not entered |
Contacts
Course organiser |
Prof Jonathan Crook
Tel: (0131 6)50 3802
Email: j.crook@ed.ac.uk |
Course secretary |
Ms Patricia Ward-Scaltsas
Tel: (0131 6)50 3823
Email: Patricia.Ward-Scaltsas@ed.ac.uk |
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copyright 2010 The University of Edinburgh -
1 September 2010 5:37 am
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