Undergraduate Course: Contemporary Issues in International Business (BUST10043)
Course Outline
School |
Business School |
College |
College of Humanities and Social Science |
Course type |
Standard |
Availability |
Available to all students |
Credit level (Normal year taken) |
SCQF Level 10 (Year 3 Undergraduate) |
Credits |
20 |
Home subject area |
Business Studies |
Other subject area |
None |
Course website |
http://www.bus.ed.ac.uk/programmes/ugpc.html |
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Course description |
Review and analysis of current selected issues in international business; analysis of corporate responses to economic, social and political change; critical appraisals of managerial activities of selected companies and organisations. |
Course Delivery Information
Summary of Intended Learning Outcomes
Cognitive Skills:
- demonstrate that they can present material on the range of internal and external factors that influence the firm's choice of FMED mode(s);
- demonstrate that they understand the advantages and disadvantages of each FMED mode, and the major strategic and operational issues associated with them;
- be conversant with the challenges raised by the complexity of the international environment for managing products and services, communications, channel relationships, and other marketing mix factors;
- display an awareness of the importance of inter-cultural understanding and relationship management in managing international marketing operations.
Key Skills: On completion of this class students should:
- demonstrate their ability to use relevant decision models in recommending appropriate entry and development mode options;
- understand how the international competitiveness of firms across sectors might benefit from effective management of marketing mix elements. |
Assessment Information
Written Examination 70% and coursework (assignment) 30%.
Visiting Student Variant Assessment
One Essay (min 3,000 words) 50% and coursework 50%. |
Please see Visiting Student Prospectus website for Visiting Student Assessment information |
Special Arrangements
Not entered |
Contacts
Course organiser |
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Course secretary |
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copyright 2010 The University of Edinburgh -
1 September 2010 5:37 am
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