Postgraduate Course: Consumer Behaviour (CMSE11121)
Course Outline
| School |
Business School |
College |
College of Humanities and Social Science |
| Course type |
Standard |
Availability |
Available to all students |
| Credit level (Normal year taken) |
SCQF Level 11 (Postgraduate) |
Credits |
15 |
| Home subject area |
Common Courses (Management School) |
Other subject area |
None |
| Course website |
None |
|
|
| Course description |
This course aims to introduce students to the theory and practice of consumer behaviour by building a comprehensive knowledge and understanding of the relevant literature. The purpose of the course is to examine in detail the process of consumer decision-making, the influences on buyer behaviour and their implications for marketing in purposeful organisations. Students will develop a critical appreciation of the existing research into consumer behaviour by engaging with the literature and examining practices in the marketing of consumer goods and services. The course will illustrate the central role of consumer behaviour and its relevance to marketing. |
Entry Requirements
| Pre-requisites |
|
Co-requisites |
|
| Prohibited Combinations |
|
Other requirements |
None
|
| Additional Costs |
None |
Course Delivery Information
|
| Delivery period: 2010/11 Semester 1, Available to all students (SV1)
|
WebCT enabled: Yes |
Quota: None |
| Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| No Classes have been defined for this Course |
| First Class |
First class information not currently available |
Summary of Intended Learning Outcomes
A. Knowledge and understanding of
* the nature and scope of consumer behaviour;
* the key consumer behaviour terminology, concepts and theories;
* the influences on buyer behaviour and their implications for organisations;
* the complexities of consumer behaviour and its relevance to marketing practice.
B. Intellectual skills
Students will develop analytical skills such as:
* the ability to critically evaluate existing theories of consumer behaviour along with an awareness of both their contributions and limitations;
* the ability to recognise and consider the underlying psychological processes involved in consumer decision-making.
C. Professional/subject specific/practical skills
Students will gain:
* the ability to independently research, collate, analyse and synthesise material on an emerging issue within the field of consumer behaviour;
* the ability to be critical and reflect on their own behaviour as consumers.
D. Transferable skills
By the end of the course students will be expected to:
* be able to engage in critical discussion of consumer behaviour issues;
* be able to utilise and source information from a variety of sources;
* be able to study independently but also work effectively in a team.
|
Assessment Information
| Assessment of this course is through an exam (weighted 60%) and an assignment (weighted 40%). The degree exam will be in the December diet of examinations. |
| Please see Visiting Student Prospectus website for Visiting Student Assessment information |
Special Arrangements
| Not entered |
Contacts
| Course organiser |
Dr David Marshall
Tel: (0131 6)50 3822
Email: D.W.Marshall@ed.ac.uk |
Course secretary |
Ms Samantha Rice
Tel: (0131 6)51 5332
Email: Samantha.Rice@ed.ac.uk |
|
copyright 2010 The University of Edinburgh -
1 September 2010 5:45 am
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