Postgraduate Course: Marketing and Strategic Planning in Sport Management (EDUA11070)
Course Outline
| School |
Moray House School of Education |
College |
College of Humanities and Social Science |
| Course type |
Standard |
Availability |
Available to all students |
| Credit level (Normal year taken) |
SCQF Level 11 (Postgraduate) |
Credits |
20 |
| Home subject area |
Education |
Other subject area |
None |
| Course website |
None |
|
|
| Course description |
The aim of this course is to develop a critical understanding of marketing principles, strategic aspects of marketing and strategic management in the sport and recreation industry. This module examines the key issues involved in marketing sport and recreation products and services and compares influences on the strategic development and marketing of public and commercial sector organisations. Students will critically analyse current marketing practice, the effectiveness of marketing strategies and the strategic management of change. It will enable students to develop skills in strategic analysis and the application of theoretical models to a range of sport and recreation businesses. |
Entry Requirements
| Pre-requisites |
|
Co-requisites |
|
| Prohibited Combinations |
|
Other requirements |
None
|
| Additional Costs |
None |
Course Delivery Information
|
| Delivery period: 2010/11 Semester 1, Available to all students (SV1)
|
WebCT enabled: No |
Quota: None |
| Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| Central | Lecture | | 1-11 | | | 10:00 - 12:00 | | |
| First Class |
First class information not currently available |
|
| Delivery period: 2010/11 Semester 1, Available to all students (SV2)
|
WebCT enabled: Yes |
Quota: None |
| Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| No Classes have been defined for this Course |
| First Class |
First class information not currently available |
Summary of Intended Learning Outcomes
Upon completion of the course the student should be able to:
1. critically evaluate sport and recreation products and services in terms of the marketing mix and applied marketing communications
2. understand the strategic role of marketing information in the strategic management of sport and recreation organisations
3. apply marketing principles to the formulation of strategic marketing plans for sport and recreation services
4. critically evaluate decision-making models and apply theoretical concepts to the process of strategic management in a range of business environments
5. critically analyse sport and recreation strategies and demonstrate an understanding of issues involved in implementing strategic change. |
Assessment Information
| The module will be assessed by a written report (4,000 words) requiring the strategic analysis and application of a range of theoretical models to an appropriate case study. Part-time students with industrial experience and access to information about an appropriate sport and recreation organisation will be able to use their own organisation as a case study. |
| Please see Visiting Student Prospectus website for Visiting Student Assessment information |
Special Arrangements
| Not entered |
Contacts
| Course organiser |
Ms Sharon Clough
Tel: (0131 6)51 6644
Email: Sharon.Clough@ed.ac.uk |
Course secretary |
Ms Sarah Mcneil
Tel: (0131 6)51 6573
Email: Sarah.F.McNeil@ed.ac.uk |
|
copyright 2010 The University of Edinburgh -
1 September 2010 5:53 am
|
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