Undergraduate Course: Product Management 3 (MAEE09002)
Course Outline
| School |
School of Engineering |
College |
College of Science and Engineering |
| Course type |
Standard |
Availability |
Available to all students |
| Credit level (Normal year taken) |
SCQF Level 09 (Year 3 Undergraduate) |
Credits |
10 |
| Home subject area |
Management (School of Engineering) |
Other subject area |
None |
| Course website |
http://www.see.ed.ac.uk/teaching/mech/ |
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| Course description |
The course is aimed at third year undergraduate science and engineering students, or anyone with an interest in the process of turning science and technology into business, whether for profit or not. The material is introduced through lectures, cases, videos, and additional multimedia resources. The course is divided into three main sections; The Product, Managing the Marketplace, and the Development of Entrepreneurial Skills. |
Entry Requirements
| Pre-requisites |
|
Co-requisites |
|
| Prohibited Combinations |
|
Other requirements |
None
|
| Additional Costs |
None |
Course Delivery Information
|
| Delivery period: 2010/11 Semester 1, Available to all students (SV1)
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WebCT enabled: Yes |
Quota: None |
| Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| King's Buildings | Lecture | | 1-11 | | | | | 15:00 - 15:50 | | King's Buildings | Lecture | | 1-11 | 09:00 - 09:50 | | | | | | King's Buildings | Tutorial | | 1-11 | 15:00 - 17:00 | | | | | | King's Buildings | Tutorial | | 1-11 | 10:00 - 12:00 | | | | |
| First Class |
First class information not currently available |
Summary of Intended Learning Outcomes
On completion of the module, the students should be able to
1. Understand the basic concepts and principles of management science and the different types of business model.
2. Understand the product decision-making processes in today's global business environment.
3. Understand the strategic importance of matching the marketing mix with consumer/customer needs.
4. Identify the key elements involved in selecting suitable market entries for a simple (multiple)product/ technology.
5. Investigate different sources of information relevant to a new business venture, in particular existing intellectual property during the PLC.
6. Understand the role of marketing research and market(ing) strategies.
7. Develop a business plan.
8. Understand the different skills needed by managers of large companies and small enterprises.
9. Appreciate the techniques used in the development of personal effectiveness.
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Assessment Information
| Assignment(s) 100% |
| Please see Visiting Student Prospectus website for Visiting Student Assessment information |
Special Arrangements
| Not entered |
Contacts
| Course organiser |
Mrs Victoria Dishon
Tel: (0131 6)50 7803
Email: V.Dishon@ed.ac.uk |
Course secretary |
Miss Nicola Marshall
Tel:
Email: Nicola.Marshall@ed.ac.uk |
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copyright 2010 The University of Edinburgh -
1 September 2010 6:17 am
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