Undergraduate Course: Marketing Technical Products 3 (MAEE09003)
Course Outline
School |
School of Engineering |
College |
College of Science and Engineering |
Course type |
Standard |
Availability |
Available to all students |
Credit level (Normal year taken) |
SCQF Level 09 (Year 3 Undergraduate) |
Credits |
10 |
Home subject area |
Management (School of Engineering) |
Other subject area |
None |
Course website |
None |
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Course description |
The course is aimed at third year undergraduate science and engineering students, or anyone with an interest in the process of turning science and technology into a product. The material is introduced through lectures, cases, videos, and additional multimedia resources. |
Entry Requirements
Pre-requisites |
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Co-requisites |
|
Prohibited Combinations |
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Other requirements |
None
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Additional Costs |
None |
Course Delivery Information
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Delivery period: 2010/11 Semester 2, Available to all students (SV1)
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WebCT enabled: Yes |
Quota: None |
Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
Central | Lecture | | 1-11 | | | | | 14:00 - 17:00 |
First Class |
Week 1, Friday, 14:00 - 17:00, Zone: Central. Room 2.14, Appleton Tower |
Summary of Intended Learning Outcomes
On completion of the module, students should be able to:
1. Understand the strategic importance of matching the marketing mix with consumer/customer needs.
2. Identify the key elements involved in selecting suitable market entries for a simple (multiple)product/ technology.
3. Investigate different sources of information relevant to a new business venture, in particular existing intellectual property during the PLC.
4. Understand the role of marketing research and market(ing) strategies.
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Assessment Information
1 Coursework (50%)
1 Final Exam (50%) |
Please see Visiting Student Prospectus website for Visiting Student Assessment information |
Special Arrangements
Not entered |
Contacts
Course organiser |
Dr Konstantin Kamenev
Tel: (0131 6)51 7232
Email: K.Kamenev@ed.ac.uk |
Course secretary |
Miss Nicola Marshall
Tel:
Email: Nicola.Marshall@ed.ac.uk |
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copyright 2010 The University of Edinburgh -
1 September 2010 6:17 am
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