Undergraduate Course: Marketing Technical Products 3 (MAEE09003)
Course Outline
| School |
School of Engineering |
College |
College of Science and Engineering |
| Course type |
Standard |
Availability |
Available to all students |
| Credit level (Normal year taken) |
SCQF Level 9 (Year 3 Undergraduate) |
Credits |
10 |
| Home subject area |
Management (School of Engineering) |
Other subject area |
None |
| Course website |
None
|
Taught in Gaelic? |
No |
| Course description |
The course is aimed at third year undergraduate science and engineering students, or anyone with an interest in the process of turning science and technology into a product. The material is introduced through lectures, cases, videos, and additional multimedia resources. |
Entry Requirements
| Pre-requisites |
|
Co-requisites |
|
| Prohibited Combinations |
|
Other requirements |
None
|
| Additional Costs |
None |
Information for Visiting Students
| Pre-requisites |
None |
| Displayed in Visiting Students Prospectus? |
Yes |
Course Delivery Information
|
| Delivery period: 2010/11 Semester 2, Available to all students (SV1)
|
WebCT enabled: Yes |
Quota: None |
| Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| Central | Lecture | | 1-11 | | | | | 14:00 - 17:00 |
| First Class |
Week 1, Friday, 14:00 - 17:00, Zone: Central. Room 2.14, Appleton Tower |
| Exam Information |
| Exam Diet |
Paper Name |
Hours:Minutes |
Stationery Requirements |
Comments |
| Main Exam Diet S2 (April/May) | | 1:30 | 12 sides | | | Resit Exam Diet (August) | | 1:30 | 12 sides | |
Summary of Intended Learning Outcomes
On completion of the module, students should be able to:
1. Understand the strategic importance of matching the marketing mix with consumer/customer needs.
2. Identify the key elements involved in selecting suitable market entries for a simple (multiple)product/ technology.
3. Investigate different sources of information relevant to a new business venture, in particular existing intellectual property during the PLC.
4. Understand the role of marketing research and market(ing) strategies.
|
Assessment Information
1 Coursework (50%)
1 Final Exam (50%) |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords |
Not entered |
Contacts
| Course organiser |
Mr Stephen Warrington
Tel: (0131 6)50 5672
Email: s.warrington@ed.ac.uk |
Course secretary |
Miss Nicola Marshall
Tel: (0131 6)50 5687
Email: Nicola.Marshall@ed.ac.uk |
|
copyright 2011 The University of Edinburgh -
13 January 2011 6:19 am
|
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