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DRPS : Course Catalogue : School of Literatures, Languages and Cultures : Asian Studies

Postgraduate Course: Media Culture in Modern China (ASST11022)

Course Outline
SchoolSchool of Literatures, Languages and Cultures CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityNot available to visiting students
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) Credits20
Home subject areaAsian Studies Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionCommercialisation, consumerism and technological developments have transformed China?s media landscape fundamentally and changed its social and political role in the last two decades. Although the media have emancipated themselves from being mere Party mouthpieces, governmental actions aiming at censorship and control still dominantly determine their fundamental parameters of operation.
Understanding of this dramatic change in China?s media system is crucial to our knowledge of contemporary Chinese culture and literature in the PRC as it forms the framework for China?s cultural and literary production and dissemination. Analysis of how the government is coping with the challenges of media proliferation, decentralisation and commercialisation is also important for understanding changing state-society relations in the PRC.
The course will critically discuss these developments from a historical perspective to gain an understanding of the present situation of mass media in the PRC. It will focus on key issues of media studies, key concepts, institutions, media practice and media law. We will discuss the basic ?traditional? and new ideological Marxist-Leninist premises and concepts that inform China?s media practice and then proceed to case studies in the realms of the print media, publishing and literary production, TV and Radio, film and internet.
The course will address key issues of the Chinese media system such as censorship, commercialisation, consumerism, popular culture, globalization, media ethics and media debates.

The course is an additional option for students of the Chinese Literature, Language and Culture (MSc/Dip) programme, but might be of interest also to students of the Master of Chinese Studies programme, Cultural Studies and Translation Studies.

Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Additional Costs None
Course Delivery Information
Delivery period: 2011/12 Semester 2, Not available to visiting students (SS1) WebCT enabled:  Yes Quota:  None
Location Activity Description Weeks Monday Tuesday Wednesday Thursday Friday
OtherLecture1-11 10:00 - 12:00
First Class First class information not currently available
No Exam Information
Summary of Intended Learning Outcomes
At the end of the course students will be able to:
- identify key concepts of media production and media control in China
- understand the institutional framework of information production and dissemination, its limits and leeway
- understand the changing perceptions of media and information
- critically assess and interpret information on China conveyed through mass media and its literary and cultural production on the basis of China?s media system.
Assessment Information
One 4,000 word essay
Special Arrangements
None
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Not entered
Study Abroad Not entered
Study Pattern Not entered
KeywordsChina, media culture, media institutions, media law, media ethics
Contacts
Course organiserProf Natascha Gentz
Tel: (0131 6)50 4229
Email: natascha.gentz@ed.ac.uk
Course secretaryMs Olivia Little
Tel:
Email: olivia.little@ed.ac.uk
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