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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2011/2012
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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: Marketing (BUST08004)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityAvailable to all students
Credit level (Normal year taken)SCQF Level 8 (Year 2 Undergraduate) Credits20
Home subject areaBusiness Studies Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionMarketing systems and institutions; demand and the consumer; distribution; market research and forecasting; advertising and other forms of sales promotion; industrial marketing; international marketing; evaluation of marketing activities.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Students MUST have passed: Business Studies 1 (BUST08001) OR ( Industrial Management 1 (BUST08002) AND Techniques of Management (MAEE08002))
Co-requisites
Prohibited Combinations Other requirements None
Additional Costs None
Information for Visiting Students
Pre-requisitesVisiting students should usually have at least 1 introductory level Business Studies course at grade B or above (or be predicted to obtain this) for entry to this course. We will only consider University/College level courses.
Displayed in Visiting Students Prospectus?Yes
Course Delivery Information
Delivery period: 2011/12 Semester 2, Available to all students (SV1) WebCT enabled:  Yes Quota:  None
Location Activity Description Weeks Monday Tuesday Wednesday Thursday Friday
CentralLecture1-6, 8-11 16:10 - 17:00
CentralLecture1-6, 8-11 16:10 - 17:00
First Class Week 18, Tuesday, 16:10 - 17:00, Zone: Central. Lecture Theatre 5, Appleton Tower
Additional information 1 hour(s) per week for 8 week(s). Plus tutorials
Exam Information
Exam Diet Paper Name Hours:Minutes
Main Exam Diet S2 (April/May)1:30
Resit Exam Diet (August)1:30
Summary of Intended Learning Outcomes
Lectures present critical overviews of key concepts, processes and debates within marketing, relating theories to a wide range of current international examples. Lectures incorporate videos, marketing materials and examples to illustrate concepts, provide insights into practice, or stimulate thought and discussion about particular issues. Several guest lecturers are incorporated into the course each year. These are drawn from both profit and not-for-profit sectors so that you may observe marketing principles applied to practice in different contexts.
Assessment Information
Group project = 25%, Group Peer assessment = 5%, degree exam = 70%; resit exam = 100%.
Special Arrangements
None
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Not entered
Study Abroad Not entered
Study Pattern Not entered
KeywordsNot entered
Contacts
Course organiserMiss Mary Ho
Tel:
Email: mary.ho@ed.ac.uk
Course secretaryMiss Rebecca Shade
Tel: (0131 6)50 3826
Email: rebecca.shade@ed.ac.uk
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© Copyright 2011 The University of Edinburgh - 16 January 2012 5:41 am