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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: Entrepreneurship and New Venture Creation (BUST10117)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityAvailable to all students
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) Credits20
Home subject areaBusiness Studies Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionThe aim of the course is to enhance participants&© understanding of the role of the entrepreneur in the new venture creation process and develop their capabilities to recognise, assess and articulate new venture opportunities; to understand the resources required to underpin venture development and growth; and know from where and how to access these resources. The course also seeks to help participants to develop a greater awareness of their personal goals, motivations, strengths and limitations in the context of venture creation and growth, particularly in the context of forming new ventures or joining a new young venture.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Students MUST have passed: Innovation and Entrepreneurship (BUST08015)
Prohibited Combinations Other requirements Year 4 students in 11/12 who have not had the opportunity to take the 2nd year pre-requisite course 'Innovation and Entrepreneurship' but who wish to take this Honours course must seek permission from the Course Organiser.
Additional Costs None
Information for Visiting Students
Displayed in Visiting Students Prospectus?No
Course Delivery Information
Delivery period: 2011/12 Semester 2, Available to all students (SV1) WebCT enabled:  Yes Quota:  None
Location Activity Description Weeks Monday Tuesday Wednesday Thursday Friday
CentralLectureLectures held in Lecture Theatre 1, 7 Bristo Square1-5; 8-12 11:10 - 13:00
First Class Week 1, Wednesday, 11:10 - 13:00, Zone: Central. Lectures to be held in Lecture Theatre 1, 7 Bristo Square
Exam Information
Exam Diet Paper Name Hours:Minutes
Main Exam Diet S2 (April/May)Entrepreneurship and New Venture Creation2:00
Summary of Intended Learning Outcomes
By the end of the module students will:
- Understand the linkages between entrepreneurship and venture creation, development and growth;
- Understand the contrasting motivations which entrepreneurs have for creating new ventures and understand how those motivation influence venture development and growth;
- Understand the stages and processes involved in identifying and screening entrepreneurial opportunities and know how to assess a range of possible market opportunities in a structured and systematic way;
- Appreciate alternative approaches and business models for the exploitation of entrepreneurial opportunities;
- possess an understanding of the key elements in and purpose of a business plan and know what should be included in a business $ùpitch&© of a new venture opportunity;
- Be familiar with operational requirements for launching new ventures and likely challenges experienced by entrepreneurs/entrepreneurial teams in bringing products and services to the market;
- Know how to determine the financial and human resource needs of different types of venture and understand where and how to access them;
- Understand how entrepreneurs develop and build quality into their networks, and how they utilise networks and other forms of assistance to support venture formation and growth;
- Have worked in a group/team-based environment to assess critically and develop a business plan for an entrepreneurial opportunity.

Cognitive skills
On completion of the course students should be able to:
- Analyse different business situations where entrepreneurial opportunities are present or possible;
- Generate and assess critically new business ideas;
- Assess the resources required to pursue an opportunity;
- Manage or advise on the key elements for creating a new venture;
- Develop a business plan with others that can guide the start-up process and access resources;
- Locate and access materials/data, draw from multiple sources of information and assess its relevance to the opportunity under consideration;
- Work together in a team to deliver a multifaceted project to a tight deadline.
Assessment Information
Coursework (70%)
Given the emphasis on application and practice to develop entrepreneurial skills and abilities, the coursework element will incorporate both individual and group work components. The emphasis on teamwork/group work is intended to reflect the team-based nature of much new venture creation activity and the collective nature of innovation and new opportunity exploitation.

Open book examination (30%)
Special Arrangements
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Not entered
Study Abroad Not entered
Study Pattern Not entered
Course organiserProf Peter Rosa
Tel: (0131 6)50 3798
Course secretaryMiss Anne Cunningham
Tel: (0131 6)50 3827
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