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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2011/2012
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DRPS : Course Catalogue : Business School : Business Studies

Postgraduate Course: Market Research (BUST11030)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityNot available to visiting students
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) Credits10
Home subject areaBusiness Studies Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionMarketing research has been defined as the systematic gathering, recording and analysing of data about problems relating to the marketing of goods and services. With this definition in mind, the course has been designed to achieve the following:

1. To provide a basic appreciation of the information requirements in various marketing situations.

2. To provide a systematic methodology for gathering, recording and analysing marketing information.

3. To show how effective market research can be utilised by management in order to improve the effectiveness of the marketing decision making process.


Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Additional Costs None
Course Delivery Information
Not being delivered
Summary of Intended Learning Outcomes
Upon completion of the course, the student will be able to:
-design and present an appropriate research proposal to address a marketing problem.
-critically evaluate an existing marketing research proposal.
-know where to obtain information which will aid decision making within a company.
-be aware of the services provided by commercial market research agencies.
Assessment Information
Performance in the course will be assessed by an exam worth 50%, and one piece of assessed work worth 50%.

Special Arrangements
None
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Not entered
Study Abroad Not entered
Study Pattern Not entered
KeywordsNot entered
Contacts
Course organiserMr Simon Earp
Tel: (0131 6)50 8067
Email: S.Earp@ed.ac.uk
Course secretaryMrs Freda Paterson
Tel: (0131 6)50 8065
Email: f.paterson@ed.ac.uk
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