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DRPS : Course Catalogue : Business School : Business Studies

Postgraduate Course: Integrative Elements (BUST11184)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityNot available to visiting students
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) Credits0
Home subject areaBusiness Studies Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionThe Integrative Elements course takes the form of 4 elements taking place at separate times through the programme, as follows:

Unit 1: Skills training and diagnosis of needs before Easter vacation in year 1 (not assessed)

Unit 2: Group integrative project during the first semester of Year 2; (assessed)

Unit 3: Group integrative project during the first semester of year 3 (assessed)

The overall objective of this unit is to develop your business skills through deploying your learning and knowledge gained from the MBA to date as well as from your previous professional lives. Through the marketplace live simulation, we will place you into an international business setting where you will run a company for two years in compressed time (eight rounds of decision-making). You will work closely with a team of fellow students to manage a highly complex and integrated business. Personal leadership and strong interpersonal skills will be necessary to succeed.

Unit 4: Strategy and Implementation in year 3 (not assessed)and Programme review around June of Year 3 (not assessed)

Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Additional Costs None
Course Delivery Information
Delivery period: 2011/12 Flexible, Not available to visiting students (SS1) WebCT enabled:  Yes Quota:  None
Location Activity Description Weeks Monday Tuesday Wednesday Thursday Friday
No Classes have been defined for this Course
First Class First class information not currently available
No Exam Information
Summary of Intended Learning Outcomes
Knowledge and Understanding:

After completing this course, students should:

& Have deepened their knowledge of the material delivered to date on the MBA

& Understand the linkages between the key business concepts in finance, operations, and marketing.

& Have gained insights into the challenges faced by entrepreneurs by starting up and running a new business venture

Cognitive Skills:
After completing this course, students should be able to:

& Be better decision-makers by helping you see how your decisions can affect the performance of others and an organisation as a whole

& Have greater confidence through the acquisition of additional knowledge and experience

& Work more effectively in a team environment

Subject Specific Skills:
After completing this course, students should be able to:

& Develop strategic planning and execution skills within a rapidly changing environment

& Crystallise the linkages between business decisions and financial performance

& Internalise how important it is to use market data and competitive signals to adjust the strategic plan and more tightly focus business tactics

Assessment Information
Year 2 and Year 3 will be assessed by group project work
Special Arrangements
Additional Information
Academic description Not entered
Syllabus Tuesday Sept 20th
Introduction to the simulation; 6.15pm
Decision 1 Organise the team; deadline 8.30pm

Thursday Sept 22nd
Decision 2 Evaluate market opportunities, setup operations, and prepare for test market; deadline 6.45pm
Decision 3 Go to market to test strategy, and market assumptions; deadline 8.45pm

Tuesday Sept 27th
Decision 4 Evaluate test market performance and revise strategy, become a learning organisation; deadline 8 pm

Thursday Sept 29th
Decision 5 Seek external funding, Dragons Den presentation deadline 9pm
Saturday Oct 1st
Decision 6: Monitor, improve, and execute; deadline 11am
Decision 7 Continue to monitor, improve, and execute; deadline 1.30pm
Decision 8 Continue to monitor, improve, and execute; deadline 4.30pm

Tuesday Oct 4th
Group presentation and review session 6.15pm

Monday Oct 31st
Submission of final report; deadline 4pm

Transferable skills Not entered
Reading list not applicable
Study Abroad Not entered
Study Pattern Not entered
KeywordsNot entered
Course organiserMr Simon Earp
Tel: (0131 6)50 8067
Course secretaryMr Stuart Mallen
Tel: (0131 6)50 8071
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