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DRPS : Course Catalogue : Business School : Business Studies

Postgraduate Course: Green Entrepreneurship (MBA) (BUST11198)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityAvailable to all students
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) Credits10
Home subject areaBusiness Studies Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionThe exploitation of new opportunities plays a vital role in innovation and economic development. A range of technological, social, environmental, regulatory, economic and political drivers have a central part to play in determining the nature of the environment as changes in any of these areas can create, reshape or destroy business opportunities. An area of the economy where such changes are occurring, and at an increasingly rapid rate, is that influenced by environmental/green/clean technologies. The search for products, services and processes which offer environmentally-beneficial, sustainable solutions, and where possible address the triple bottom line of people, planet and profit, is driving innovation within new and existing organisations. Organisations which fail to identify and capitalise upon opportunities may find themselves overtaken by competitors to the detriment of economic development and growth on a regional, national and international scale.
The ability of organisations to identify from where opportunities are likely to emerge and also anticipate how external changes may challenge their future viability is key to long-term success and growth. While organisations in the more developed parts of the world have often led the search for sustainable, $green& solutions, their application in the developing world as well as in the developed world is important if what is a global issue it to be addressed effectively.
The aim of the course is to enhance participants& capabilities to recognise, assess and articulate opportunities related to the green economy; to understand the resources required to underpin venture development and growth; and know from where and how to access these resources. The course also seeks to help participants to develop a greater awareness of their personal goals, motivations, strengths and limitations in the context of ventures creation and growth, whether that is in the context of forming new ventures, joining a young venture or looking to initiate a new business activity within an existing organisation.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Additional Costs Textbooks
Information for Visiting Students
Pre-requisitesAccepted as a visiting MBA student
Displayed in Visiting Students Prospectus?No
Course Delivery Information
Delivery period: 2011/12 Semester 2, Available to all students (SV1) WebCT enabled:  Yes Quota:  None
Location Activity Description Weeks Monday Tuesday Wednesday Thursday Friday
No Classes have been defined for this Course
First Class First class information not currently available
No Exam Information
Summary of Intended Learning Outcomes
By the end of the module students will have had the opportunity to:
- reflect upon and critically evaluate theories and concepts underpinning entrepreneurship and venture creation more widely;
- understand the linkages between entrepreneurship and venture creation, development and growth;
- understand the venture creation process and the stages involved in identifying and screening entrepreneurial opportunities;
- possess an understanding of the key elements of a business plan and what should be included in a business $pitch& of a new venture opportunity;
- explore the core elements of the entrepreneurial process in the context of a variety of business and organisational settings, including the exploitation of new opportunities in existing organisations;
- assess a range of possible market opportunities in a structured and systematic way;
- identify the varying resource needs of different types of business and knowledge regarding where and how to access resources;
- work in a group/team-based environment to assess critically and develop a business plans for pursuit of an entrepreneurial opportunity for the green economy.
Assessment Information
Individual learning reflection: 40%
Group assignment: 50%
Final group presesentation: 10%
Special Arrangements
Additional Information
Academic description Not entered
Syllabus 1) Module introduction. The venture creation process and business models; and introduction to the business plan.
2) Understanding the external environment and the impact of external drivers, in particular the role of regulation.
3) Identifying and assessing business opportunities in the green economy.
4) Understanding the market for greener/cleaner propositions: market testing, market development and the protection of intellectual property.
5) The entrepreneurial team and meeting human capital requirements of the new and growing venture.
6) Exploring operational issues in new and growing ventures.
7) Alternative sources of finance, methods of financing new opportunities and pitching for investment.
8) Networks, networking and venture support for the development of green ventures.
9) Putting it all together: Developing the business plan.
10) Pitching the proposition in the Dragon&s Den.
Transferable skills Not entered
Reading list - Bessant, J and Tidd, J (2007) Innovation and entrepreneurship, Chichester, John Wiley & Sons Ltd.
- Lang, J (2001) The High-Tech Entrepreneur&s Handbook, London,
- Timmon, J, and Spinelli, S (2009) New Venture Creation: Entrepreneurship for the 21st Century, 8th edition, New York, McGraw-Hill Ltd.
- Trott, P (2008) Innovation Management & New Product Development, Harlow, Pearson Education Ltd.
Study Abroad Not entered
Study Pattern Delivery of the course will be based around two hours of lectures per week, for 10 weeks. The remaining 80 hours will be spent towards research for and preparation of the coursework.
Students will be expected to engage in independent study, following suggested and recommended reading for the course and engaging in group and independent work and study in connection with the group project and presentation.
The intention is to provide students with a thorough understanding of issues associated with green entrepreneurship and new venture creation and the role played by the group project is to provide students with the opportunity to work on a specific business opportunity and gain first hand experience of the steps and stages involved in creating a new venture. Participants will be expected to explore the market and talk with a range of stakeholders including prospective users/buyers of their proposed solution, to develop quasi-authentic experience of the challenges which those launching new ventures, or new activities within existing ventures, face.
KeywordsGreen Entrepreneurship Innovation
Course organiserMr Adam Bock
Tel: (0131 6)50 8246
Course secretaryMs Sarah Jack
Tel: (0131 6)51 3854
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