- ARCHIVE for reference only

University Homepage
DRPS Homepage
DRPS Search
DRPS Contact
DRPS : Course Catalogue : Business School : Business Studies

Postgraduate Course: Business Simulation (MBA) (BUST11212)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityNot available to visiting students
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) Credits10
Home subject areaBusiness Studies Other subject areaNone
Course website None Taught in Gaelic?No
Course description
The overall objective of this course is to develop your business skills through deploying your learning and knowledge gained from the MBA to date as well as from your previous professional lives. Through the marketplace live simulation, we will place you into an international business setting where you will run a company for two years in compressed time (eight rounds of decision-making). You will work closely with a team of fellow students to manage a highly complex and integrated business. Personal leadership and strong interpersonal skills will be necessary to succeed.

Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Additional Costs None
Course Delivery Information
Delivery period: 2011/12 Semester 2, Not available to visiting students (SS1) WebCT enabled:  Yes Quota:  None
Location Activity Description Weeks Monday Tuesday Wednesday Thursday Friday
No Classes have been defined for this Course
First Class First class information not currently available
No Exam Information
Summary of Intended Learning Outcomes
Knowledge and Understanding:
After completing this course, students should:

&· Have deepened their knowledge of the material delivered to date on the MBA

&· Understand the linkages between the key business concepts in finance, operations, and marketing.

&· Have gained insights into the challenges faced by entrepreneurs by starting up and running a new business venture

Cognitive Skills:

After completing this course, students should be able to:

&· Be better decision-makers by helping you see how your decisions can affect the performance of others and an organisation as a whole

&· Have greater confidence through the acquisition of additional knowledge and experience

&· Work more effectively in a team environment

Subject Specific Skills:

After completing this course, students should be able to:

&· Develop strategic planning and execution skills within a rapidly changing environment

&· Crystallise the linkages between business decisions and financial performance

&· Internalise how important it is to use market data and competitive signals to adjust the strategic plan and more tightly focus business tactics
Assessment Information
Teams' overall performance judged via the simulation balanced score card 60%
VC Prospectus 10%
Peer assessment 10%
Final Board Report 20%

Assessment Criteria:
Components of the balanced score card will be circulated after decision round 3 but it requires teams to carefully manage key strategic operational and market metrics The VC prospectus will be judged upon;
The quality of the Performance Review, assessment of current situation and the strength of strategy of the company.
The persuasiveness of the investment proposition.

The final Board report requires teams to present an overview of the company&©s last 2 years of activities and success to a level equivalent to that of public quoted company report. A separate section of the board will require the group to provide a open and reflective commentary on their group processes and lessons learnt.

Special Arrangements
Additional Information
Academic description Not entered
Syllabus Monday Dec 5th
Introduction to the simulation; 9am
Decision 1 Organise the team; deadline 12.30pm
Decision 2 Evaluate market opportunities, setup operations, and prepare for test market; deadline 4.30pm

Tuesday Dec 6th
Decision 3 Go to market to test strategy, and market assumptions; deadline 11.00am
Decision 4 Evaluate test market performance and revise strategy, become a learning organization and prepare for advertising awards; deadline advert submission 12 noon, decision 4, 4.30pm

Wednesday Dec 7th
Decision 5 Seek external funding$ūprepare Prospectus; deadline prospectus 12 noon, decision 5, 5pm

Thursday Dec 8th
Decision 6: Monitor, improve, and execute; deadline 11.30am
Decision 7 Continue to monitor, improve, and execute; deadline 3.30pm
Decision 8 Continue to monitor, improve, and execute; deadline 6.30pm

Friday Dec 9th
Board Report and team reflection; Deadline report submission 2.30pm
Initial feedback and simulation overview; 3pm

Transferable skills Not entered
Reading list not applicable
Study Abroad Not entered
Study Pattern Not entered
KeywordsNot entered
Course organiserMr Simon Earp
Tel: (0131 6)50 8067
Course secretaryMr Stuart Mallen
Tel: (0131 6)50 8071
Help & Information
Search DPTs and Courses
Degree Programmes
Browse DPTs
Humanities and Social Science
Science and Engineering
Medicine and Veterinary Medicine
Other Information
Important Information
© Copyright 2011 The University of Edinburgh - 16 January 2012 5:43 am