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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2011/2012
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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Services Management (CMSE11099)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityAvailable to all students
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) Credits15
Home subject areaCommon Courses (Management School) Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionServices are becoming an increasingly important element of the economy of the industrialised, developing and emerging nations within the global economy. Particularly in the transitional nations of Europe and the emergent economies of Pacific Asia, services are leading economic development with such areas as tourism and hospitality and financial services becoming core elements of the economy. The recent recession has made the effective management of this latter sector even more important. Edinburgh itself is also a key market leader in the services field with both its creative industries and financial services being world renowned.

The course builds upon the school&s strengths in both public and private services management to offer an elective that is highly attractive to our students, whether they are studying generic management or the development of emerging markets. Not only will it provide students with an opportunity to consider their core modules in a new light, it will also provide students with an insight and expertise in an highly employable sector of the economy across the world.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Additional Costs None
Information for Visiting Students
Pre-requisitesNone
Displayed in Visiting Students Prospectus?No
Course Delivery Information
Delivery period: 2011/12 Semester 2, Available to all students (SV1) WebCT enabled:  Yes Quota:  None
Location Activity Description Weeks Monday Tuesday Wednesday Thursday Friday
No Classes have been defined for this Course
First Class First class information not currently available
No Exam Information
Summary of Intended Learning Outcomes
& Be able to explain the differences between the services and manufacturing industries and the implications of this for the management task.
& Have explored one functional area of service management in detail and be able to demonstrate their emergent transferable skills in this area.
& Have developed their transferable employment skills in their chosen area of services management (such as by being able to develop a services marketing plan or audit the human resource needs of a service sector)
Assessment Information
Part I
A case study of a service organization facing a key issue in real time (maximum length 1,500 words). This case study should be identified from the media/professional press. The student must i) describe the issue that the organization is facing (ii) using services management research and theory, analyze the possible options for it as a way forward and make recommendations as to which option to adopt and why. (25%).

Part II
An individual assignment of a maximum of 4,000 words on the chosen topic of the student $ to be agreed individually between the student and course tutor. This must relate to a specific service industry (such as tourism, financial services, creative industries, health, etc.). This will provide an opportunity to test the student&s understanding of the conceptual framework of services management presented in the module and their ability to apply these elements to a real life situation. Further details to be provided in week I of the module (75%).
Special Arrangements
None
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Not entered
Study Abroad Not entered
Study Pattern Not entered
KeywordsNot entered
Contacts
Course organiserProf Stephen Osborne
Tel: (0131 6)50 8358
Email: Stephen.Osborne@ed.ac.uk
Course secretaryMs Eileen Robinson
Tel: (0131 6)51 3028
Email: eileen.robinson@ed.ac.uk
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