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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2011/2012
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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: International Marketing Strategy (CMSE11105)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityAvailable to all students
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) Credits15
Home subject areaCommon Courses (Management School) Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionThe aim of this course is to provide a detailed overview of international marketing issues and instil an appreciation of conducting business in foreign markets. The course will introduce students to the international market environment and the principles underlying the development and implementation of marketing strategies across and within foreign countries. The course will also consider the international marketing mix and the challenges this may pose.

This course build on students& knowledge gained in the core courses, therefore complementing the other courses and minimising overlap of materials.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Students MUST have passed: Marketing Management (CMSE11132) OR Principles of Marketing Management (CMSE11110)
Co-requisites
Prohibited Combinations Other requirements Alternatively, students must have previously undertaken a marketing-related module at university/college level (documentary proof must be supplied), or worked in a marketing post for a minimum of one year.
Additional Costs None
Information for Visiting Students
Pre-requisitesNone
Displayed in Visiting Students Prospectus?No
Course Delivery Information
Delivery period: 2011/12 Semester 2, Available to all students (SV1) WebCT enabled:  Yes Quota:  None
Location Activity Description Weeks Monday Tuesday Wednesday Thursday Friday
No Classes have been defined for this Course
First Class First class information not currently available
Exam Information
Exam Diet Paper Name Hours:Minutes
Main Exam Diet S2 (April/May)International Marketing Strategy2:00
Summary of Intended Learning Outcomes
A. Knowledge and understanding of
* the nature of international marketing and appreciate the difficulties of conducting marketing activities in foreign markets;
* the environmental tools used in assessing international markets;
* the various market entry strategies and relatives merits and costs of each;
* the challenges in managing an international marketing mix.

B. Intellectual skills
Students will develop analytical skills such as:
* the ability to evaluate the potential of international markets, identify market opportunities and assess challenges and threats in foreign markets;
* the ability to apply techniques for the analysis of environmental and competitive forces in an international setting;
* the ability to appraise the alternative foreign market entry modes available to companies;
* the ability to demonstrate a sound understanding of how to manage the firm&s marketing mix in international markets.

C. Professional/subject specific/practical skills
Students will gain:
* the ability to produce business reports and plans for international marketing problems;
* the ability to develop analytical skills in reading case studies, scenarios & international business press.

D. Transferable skills
By the end of the course students will be expected to:
* be able to work individually and as part of a team in the construction of business plans for international entry into international markets;
* be able to solve problems and use theoretical concepts in practice in the development of international marketing strategies.
Assessment Information
Assessment of this course is through an exam (weighted 60%) and group coursework (40%). The degree exam will be in the April/May diet of examinations.
Special Arrangements
None
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Not entered
Study Abroad Not entered
Study Pattern Not entered
KeywordsNot entered
Contacts
Course organiserDr Essam Ibrahim
Tel: (0131 6)50 8496
Email: Essam.Ibrahim@ed.ac.uk
Course secretaryMs Genevieve Whitson
Tel: (0131 6)51 5671
Email: Genevieve.Whitson@ed.ac.uk
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