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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2011/2012
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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Marketing Applications (CMSE11114)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityAvailable to all students
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) Credits15
Home subject areaCommon Courses (Management School) Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionThe aim of this course is to introduce students to the latest developments in theory and practice for a selection of marketing topics through exposure to current research by academics and seminars led by practitioners. Students will develop skills of independent thinking and critical through an examination of articles from leading marketing journals and current working papers and seminars lead by invited marketing practitioners and academics. The course provides students with an insight into the present problems or trends emerging from commerce through seminars with marketing practitioners; and also in up-to-date and forthcoming research undertaken by international marketing academics.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Students MUST have passed: Principles of Marketing Management (CMSE11110)
Co-requisites
Prohibited Combinations Other requirements None
Additional Costs None
Information for Visiting Students
Pre-requisitesNone
Displayed in Visiting Students Prospectus?No
Course Delivery Information
Delivery period: 2011/12 Semester 2, Available to all students (SV1) WebCT enabled:  Yes Quota:  None
Location Activity Description Weeks Monday Tuesday Wednesday Thursday Friday
No Classes have been defined for this Course
First Class First class information not currently available
Exam Information
Exam Diet Paper Name Hours:Minutes
Main Exam Diet S2 (April/May)Marketing Applications2:00
Summary of Intended Learning Outcomes
A. Knowledge and understanding of
* the key theories and models underpinning current thinking in the topic areas covered in the course;
* the emerging developments in the academic marketing discipline;
* the marketing issues facing practitioners and an understanding of problems faced by the seminars presented in the course.

B. Intellectual skills
Students will develop analytical skills such as:
* the ability to critically evaluate alternative theories and methodologies relevant to marketing problems;
* the ability to apply theory and analytical frameworks to real life marketing problems and cases;
* the ability to select and evaluate alternative courses of action for marketing practitioners& problems;
* the ability to consider the emerging trends in academic marketing research and consider the implications of this for practitioners.

C. Professional/subject specific/practical skills
Students will gain:
* the ability to question or challenge accepted ideas or assumptions within the marketing discipline;
* the ability to prepare well-structured and logically argued reviews of the literature on selected marketing topics;
* the ability to engage with marketing practitioners and leading academics in the discussion of current marketing problems and developments in academic research.

D. Transferable skills
By the end of the course students will be expected to:
* be able to work individually and as part of a team in the presentation of academic work but also in the discussion and debate of emerging marketing issues and trends;
* be able to analyse and utilise problem solving skills in real marketing problems.

Assessment Information
Assessment of this course is through an exam (weighted 60%) and a group project (weighted 40%). The degree exam will be in the April/May diet of examinations.
Special Arrangements
None
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Not entered
Study Abroad Not entered
Study Pattern Not entered
KeywordsNot entered
Contacts
Course organiserMiss Mary Ho
Tel:
Email: mary.ho@ed.ac.uk
Course secretaryMs Genevieve Whitson
Tel: (0131 6)51 5671
Email: Genevieve.Whitson@ed.ac.uk
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