THE UNIVERSITY of EDINBURGH

DEGREE REGULATIONS & PROGRAMMES OF STUDY 2011/2012
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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Marketing And Society (CMSE11115)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityAvailable to all students
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) Credits15
Home subject areaCommon Courses (Management School) Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionThis course aims to introduce students to a variety of applications of nonprofit marketing. It will consider how commercial marketing concepts can be applied to nonprofit organisations, in contexts such as nonprofit marketing and fundraising, political marketing, social marketing, green marketing, the marketing of education. The course also aims to consider the dark side of marketing through an examination of issues such as the marketing to children and young people, overconsumption and materialism, commercialisation of Christmas and festivals, the advertising of harmful products such as cigarettes, alcohol and junk food. By the end of the course, students should be engendered with a critical understanding of the applications of marketing and have an appreciation of marketers& responsibilities to organisations and to society.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Students MUST have passed: Principles of Marketing Management (CMSE11110)
Co-requisites
Prohibited Combinations Other requirements None
Additional Costs None
Information for Visiting Students
Pre-requisitesNone
Displayed in Visiting Students Prospectus?No
Course Delivery Information
Delivery period: 2011/12 Semester 2, Available to all students (SV1) WebCT enabled:  Yes Quota:  None
Location Activity Description Weeks Monday Tuesday Wednesday Thursday Friday
No Classes have been defined for this Course
First Class First class information not currently available
Exam Information
Exam Diet Paper Name Hours:Minutes
Main Exam Diet S2 (April/May)Marketing and Society2:00
Summary of Intended Learning Outcomes
A. Knowledge and understanding of
* the distinctions between social and societal marketing;
* the different applications of marketing theories and concepts $ including nonprofit, health, social, green, political, arts and heritage, and sport marketing;
* the positive contributions and negative consequences of marketing on society;
* the issues and debates surrounding marketing and business ethics.

B. Intellectual skills
Students will develop analytical skills such as:
* the ability to apply marketing theories and concepts to a variety of nonprofit marketing concepts;
* the ability to discuss and evaluate the roles and responsibilities of marketing in society;
* the ability to critically appraise the relevant issues in social and responsible marketing in both academic and practitioner literature.

C. Professional/subject specific/practical skills
Students will gain:
* the ability to apply theoretical and analytical frameworks to real world marketing problems and cases and reflect on their own behaviour and experiences as consumers;
* sensitivity to the problems and challenges in both commercial and social marketing.

D. Transferable skills
By the end of the course students will be expected to:
* be able to communicate and exchange ideas in both large and small group settings;
* be able to source credible information from academic and practitioner sources;
* be able to critically evaluate evidence and present a balanced argument.
* be able to employ analytical and problem-solving skills;
* be able to structure, write and present marketing reports and campaign evaluations;
* be able to reflect on their own values with respect to ethical practice.

Assessment Information
Assessment of this course is through an exam (weighted 60%) and groupwork (weighted 40%). The degree exam will be in the April/May diet of examinations.
Special Arrangements
None
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Not entered
Study Abroad Not entered
Study Pattern Not entered
KeywordsNot entered
Contacts
Course organiserMiss Mary Ho
Tel:
Email: mary.ho@ed.ac.uk
Course secretaryMs Genevieve Whitson
Tel: (0131 6)51 5671
Email: Genevieve.Whitson@ed.ac.uk
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