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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Doing Business Projects in Emerging Markets (CMSE11130)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityAvailable to all students
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) Credits15
Home subject areaCommon Courses (Management School) Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionThis course is specifically designed to provide practical as well as analytical tools for students to engage with real business issues in considering and planning operations in the contexts of emerging markets. Two major perspectives are highlighted. One addresses the issues for companies from industrialised countries seeking to enter and/or operate effectively in emerging markets. The other addresses the challenges facing domestic enterprises within emerging economies (and developing countries more generally) in seeking to build global competitiveness.

Students will be expected to go beyond abstract and theoretical knowledge and deal with real world issues in international business. Drawing upon the knowledge, concepts, models and theories, from diverse disciplines, that students have acquired from semester one courses and/or previous education, students are encouraged to first adopt a more concrete and analytical approach that treats a market and a product/service as an embodiment of a specific social, economic and political context. Second an integrated view will be favoured, addressing the complexity of interactions between a multitude of institutional and individual actions and relations.

A hands-on, problem-based approach is at the core of this course. Rather than focusing on lectures and readings, in this course students are expected to learn by doing. Students are asked to work in groups on a project - developing and presenting a business plan for an operation in association with a specific emerging market. Students will be given a choice of themes for these business plans (please note the themes may differ yearly depending on teaching staff involved). For example, a theme could be $¨developing a product/service for a specified market&ę, $¨setting up a new business (subsidiary, joint venture, etc.) in a specified market&ę or other business operations. For more details, see the $¨Group project&ę section below.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Additional Costs None
Information for Visiting Students
Displayed in Visiting Students Prospectus?No
Course Delivery Information
Delivery period: 2011/12 Semester 2, Available to all students (SV1) WebCT enabled:  Yes Quota:  None
Location Activity Description Weeks Monday Tuesday Wednesday Thursday Friday
No Classes have been defined for this Course
First Class First class information not currently available
No Exam Information
Summary of Intended Learning Outcomes
Knowledge and Understanding
Building block Skills
* Have gained knowledge of an international business operation in a specific economy for which students have chosen to investigate and develop a business plan. This will require developing an effective understanding of that business environment and features of the market which may be associated with its historic development path, the broader social, economic and political settings including its insertion into a regional or international economic system.
* Understand the challenges / opportunities facing foreign investors seeking to operate in a selected emerging market; and/or the issues facing indigenous enterprises seeking to grasp opportunities to compete globally, including problems that may surround their struggles to absorb advanced technologies from developed countries.

Intellectual skills and personal development
Cognitive skills
* Display a critical appreciation of the key issues involved in applying to a specific emerging market (or developing country) generic and $¨best-practice&ę models, concepts and strategies based on the prior experiences of multinational corporations in developed economies. This will involve developing a critical analysis of: i) the abstract and generic character of many concepts, models and theories in the international business field; ii) the limits of single-discipline based approaches; and, iii) the dominant position of Western perceptions and rationales.
* Demonstrate ability in developing a business plan, by acquiring and applying specialist knowledge as well as deploying concepts and sources incisively and with sensitivity to the particular contexts under examination.
* Be able to work independently as well as in groups in reviewing literature; searching for information and data, managing time and contributing to a specified group project.
* Demonstrate skills in interdisciplinary analysis, drawing upon different empirical sources, analytical perspectives and disciplines in proposing responses to match the complexity of the issues under examination.

Key skills
On completion of the assessed course work students should be able to:
(a) Be able to work in teams, and to listen to and communicate with team mates effectively.
(b) Be able to demonstrate basic presentation skills.
(c) Be able to write a business plan report in an academic style.
(d) Be able to advance reasoned and factually supported arguments in written work and oral presentation.
Assessment Information
A group written report on the business plan, not exceeding 8,000 (for group of four) or 10,000 (for group of five) words to be submitted in Week 11 (worth 65% of the total mark).

A group presentation of the business plan and oral defence of your plan, maximum 30 minutes, in week 11 (worth 25% of total marks)

A peer review (worth 10%of total mark).
Special Arrangements
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Not entered
Study Abroad Not entered
Study Pattern Not entered
KeywordsNot entered
Course organiserDr Xiaobai Shen
Tel: (0131 6)50 3819
Course secretaryMiss Rachel Allan
Tel: (0131 6)51 3757
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