Postgraduate Course: Informatics Entrepreneurship 2 (INFR11046)
Course Outline
| School | School of Informatics |
College | College of Science and Engineering |
| Course type | Standard |
Availability | Available to all students |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Credits | 10 |
| Home subject area | Informatics |
Other subject area | None |
| Course website |
http://www.inf.ed.ac.uk/teaching/courses/ie2 |
Taught in Gaelic? | No |
| Course description | Informatics Entrepreneurship 2 is the follow-on course to Informatics Entrepreneurship 1. Using the opportunity assessment that was constructed in this predecessor course, students will move their ideas for a high-technology business in the Informatics area towards commercialization through undertaking a rigorous business planning process. This will include: further market analysis, competition research and analysis, building competitive advantage, the development of marketing strategy including sales plans, the building of a human resource strategy and management plan, business modeling, presentation development and pitching, and projecting the financial performance of the new venture. The outputs of the course will include a fully developed business plan including financial and executive summary, and a slide-based presentation. These documents will compliment a team presentation to a panel of venture capitalists and business angel investors. Some student teams may be positioned to pursue proof-of-concept funding. A written examination will cover specific technical, financial and theoretical aspects of the course. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
Students MUST have passed:
Informatics Entrepreneurship 1 (INFR11045)
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | For Informatics PG and final year MInf students only, or by special permission of the School. |
| Additional Costs | None |
Information for Visiting Students
| Pre-requisites | None |
| Displayed in Visiting Students Prospectus? | Yes |
Course Delivery Information
| Not being delivered |
Summary of Intended Learning Outcomes
1 - Evaluate business opportunities and challenges in growing ICT markets
2 - Conduct background research in order to identify emerging opportunities
3 - Identify and analyze competition using Porter=s five forces model
4 - Formulate strategies for starting and growing a new venture
5 - Analyze complex environments and operations in startup business cases
6 - Identify the characteristics of a solid business plan to investors
7 - Model financial statements, including five year projections, for a business plan
8 - Write a credible formal business plan, executive summary, and slide presentation
9 - Evaluate and apply human resource management strategies
10 - Describe the marketplace and processes for early stage financing of high risk ventures
11 - Understand the use of various mechanisms of finance: equity, debt, leasing, |
Assessment Information
Written Examination 60
Assessed Assignments 40
Oral Presentations 0
Assessment
Written examination (60%). Business Plan (40%), to be submitted at the end of the course. There will be an unassessed presentation in the form of a pitch and defence of the business plan to a panel including invited investors.
If delivered in semester 1, this course will have an option for semester 1 only visiting undergraduate students, providing assessment prior to the end of the calendar year. |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Topics addressed will include:
* Introduction to IE 2
* Market Research
* Competitive Advantage
* Marketing Strategy
* Selling
* Human Resource Strategy
* Presentation and Pitching
* Business Modelling
* Accounting and Finance
* Financing the Venture
Relevant QAA Computing Curriculum Sections: e-commerce, Systems Analysis & Design |
| Transferable skills |
Not entered |
| Reading list |
Very similar to the IE 1 reading list at http://www.inf.ed.ac.uk/teaching/courses/ie/readinglist.html |
| Study Abroad |
Not entered |
| Study Pattern |
Lectures 20
Tutorials 2
Timetabled Laboratories 0
Non-timetabled assessed assignments 60
Private Study/Other 18
Total 100 |
| Keywords | Not entered |
Contacts
| Course organiser | Dr Michael Rovatsos
Tel: (0131 6)51 3263
Email: mrovatso@inf.ed.ac.uk |
Course secretary | Miss Kate Weston
Tel: (0131 6)50 2701
Email: Kate.Weston@ed.ac.uk |
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