Postgraduate Course: International Business (BUST11021)
Course Outline
| School |
Business School |
College |
College of Humanities and Social Science |
| Course type |
Standard |
Availability |
Not available to visiting students |
| Credit level (Normal year taken) |
SCQF Level 11 (Postgraduate) |
Credits |
10 |
| Home subject area |
Business Studies |
Other subject area |
None |
| Course website |
None
|
Taught in Gaelic? |
No |
| Course description |
To provide a general introduction to the key international issues which effect all firms and multinational corporations, in particular. International Business as a topic builds on Business Policy/Strategic Management by focusing on international factors which impinge on all firms. Further, the course aims to highlight and analyse the strategic choices (and implementation approaches and methods) open to managements faced with complex international business opportunities and threats.A definition (by no means the only one) of International Business is the study and practice of Business Policy in an international setting. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites |
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| Prohibited Combinations |
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Other requirements |
None
|
| Additional Costs |
None |
Course Delivery Information
| Not being delivered |
Summary of Intended Learning Outcomes
On completion of the course, students will be aware of the following issues:
- the process behind the globalisation of the world economy, tempered by an understanding of the way in which economic, political and cultural diversity persists and constrains the homogenisation of consumer behaviour
- why enterprises choose to expand operations across national boundaries
- the alternative strategies enterprises may adopt to exploit overseas markets
- the specific ethical and technology management issues that arise in the international business context
- the special challenges and opportunities presented by emerging markets, in particular those of Central and Eastern Europe and Asia
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Assessment Information
There will be one case study (individually rather than as a group) based on a written analysis (30%) plus the traditional end-of-course two hour examination (70%: answer three questions out of six).
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Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords |
Not entered |
Contacts
| Course organiser |
Dr Simon Harris
Tel: 07946 645069
Email: Simon.Harris@ed.ac.uk |
Course secretary |
Mrs Freda Paterson
Tel: (0131 6)50 8065
Email: f.paterson@ed.ac.uk |
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