Postgraduate Course: Corporate Strategy (BUST11091)
Course Outline
| School |
Business School |
College |
College of Humanities and Social Science |
| Course type |
Standard |
Availability |
Available to all students |
| Credit level (Normal year taken) |
SCQF Level 11 (Postgraduate) |
Credits |
10 |
| Home subject area |
Business Studies |
Other subject area |
None |
| Course website |
None
|
Taught in Gaelic? |
No |
| Course description |
This course builds on the compulsory course in Strategic Management and integrates other knowledge from your previous learning and experience to identify and address the strategic concerns of firms. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites |
|
| Prohibited Combinations |
|
Other requirements |
None
|
| Additional Costs |
None |
Information for Visiting Students
| Pre-requisites |
None |
| Displayed in Visiting Students Prospectus? |
No |
Course Delivery Information
| Not being delivered |
Summary of Intended Learning Outcomes
Knowledge and Understanding of:
- the complexity of strategic management in firms.
- the traditional approaches of corporate strategic analysis.
- the tools of strategy analysis and their limitations.
- strategy alternatives for firms.
- different perspectives for managing strategically
- the current issues being faced by managers in developing internationally.
Cognitive Skills:
- the ability to manage and analyse relevant information about firms in a clear, sound and explicit way.
- the ability to use management concepts to produce persuasive conclusions about real firms.
- ability to apply theories and models to new environments and contexts
- ability to evaluate and critique business theories and models.
Key Skills:
- ability to analyse complex business situations
- skills of argument development and persuasion
- group working and presentation skills
- the ability to communicate analyses and conclusions clearly and persuasively.
Subject Specific Skills:
By the end of the course students will have learned
- useful approaches of strategic analysis. and their limitations.
- knowledge of strategy alternatives for firms in different contexts.
- different perspectives for managing strategically
Planned Student Learning Experiences
- learning from each other in the group situations in the preparation of case studies.
- learning the process of argumentation towards a senior-management type decision
- presenting at a senior level.
- in interactive plenary sessions, to learn from each other and from the teacher's input.
|
Assessment Information
Team presentations 35%
In-class examination 65%
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Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords |
Not entered |
Contacts
| Course organiser |
Dr Robert Mackay
Tel:
Email: Brad.Mackay@ed.ac.uk |
Course secretary |
Mrs Freda Paterson
Tel: (0131 6)50 8065
Email: f.paterson@ed.ac.uk |
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