Undergraduate Course: Sport and Recreation: Marketing, Sponsorship, and Event Management 2B (SPRT08014)
Course Outline
School |
Moray House School of Education |
College |
College of Humanities and Social Science |
Course type |
Standard |
Availability |
Available to all students |
Credit level (Normal year taken) |
SCQF Level 8 (Year 2 Undergraduate) |
Credits |
20 |
Home subject area |
Sport |
Other subject area |
None |
Course website |
None
|
Taught in Gaelic? |
No |
Course description |
This half course will be concerned with the role and purpose of marketing, sponsorship, and event management in sporting and recreation organisations. Indicative content will include: an understanding of marketing and marketing plans; the role of sponsorship and developing sponsorship proposals; and the management of events in sport. |
Information for Visiting Students
Pre-requisites |
None |
Displayed in Visiting Students Prospectus? |
Yes |
Course Delivery Information
|
Delivery period: 2011/12 Semester 1, Available to all students (SV1)
|
WebCT enabled: Yes |
Quota: 0 |
Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
Central | Lecture | | 1-11 | | 11:10 - 13:00 | | | | Central | Lecture | | 1-11 | | | | | 11:10 - 13:00 |
First Class |
First class information not currently available |
No Exam Information |
Summary of Intended Learning Outcomes
Demonstrate an understanding of key marketing concepts and how they apply to a range of sports and recreation services; Explain the importance of sponsorship to sporting and recreation organisations and to understand the interdependence of the parties involved in the sponsorship partnership; To understand the processes involved in the management of events in sporting and recreation organisations; Application of marketing and sponsorship principles and strategies |
Assessment Information
100% Coursework.
70% 2000 word written assignment
30% 20 minute oral presentation |
Special Arrangements
None |
Additional Information
Academic description |
Not entered |
Syllabus |
Not entered |
Transferable skills |
Not entered |
Reading list |
Not entered |
Study Abroad |
Not entered |
Study Pattern |
Not entered |
Keywords |
Not entered |
Contacts
Course organiser |
Dr Gavin Reid
Tel: (0131 6)51 6654
Email: g.l.reid@ed.ac.uk |
Course secretary |
Miss Sarah Fraser
Tel:
Email: s.fraser@ed.ac.uk |
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copyright 2011 The University of Edinburgh -
1 September 2011 6:51 am
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