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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2013/2014
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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: Financial Services Marketing (BUST10033)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityAvailable to all students
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) Credits20
Home subject areaBusiness Studies Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionThe financial services sector has undergone a dramatic process of change initiated by new competition, sophisticated consumer demand, technological opportunities and legal regulations. As electronic methods replace people and physical documentary activities, the definitions of financial services itself are changing. The course ┐financial services marketing┐ tries to make sense of this rapidly evolving sector and shows the role and power of marketing management in this context.

AIMS

This course aims to build knowledge of marketing strategies used in the financial services sector and to advance understanding of real-time challenges in this industry. On completion of the course, students should be able to critically evaluate different marketing initiatives for financial services and to design such strategies at different stages of the marketing process. To achieve this, the course guides students through the financial services marketing environment, key elements of the financial services marketing mix, managing customer relationships and key differences between the B2B and B2C markets.

Entry Requirements (not applicable to Visiting Students)
Pre-requisites Students MUST have passed: Marketing (BUST08004)
Co-requisites
Prohibited Combinations Other requirements None
Additional Costs None
Information for Visiting Students
Pre-requisitesVisiting students should have at least 3 Business Studies courses (including at least one Marketing course) at grade B or above (or be predicted to obtain this). We will only consider University/College level courses.

Displayed in Visiting Students Prospectus?Yes
Course Delivery Information
Delivery period: 2013/14 Semester 1, Available to all students (SV1) Learn enabled:  Yes Quota:  None
Web Timetable Web Timetable
Course Start Date 16/09/2013
Breakdown of Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 20, Summative Assessment Hours 2, Revision Session Hours 2, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 172 )
Additional Notes
Breakdown of Assessment Methods (Further Info) Written Exam 40 %, Coursework 60 %, Practical Exam 0 %
Exam Information
Exam Diet Paper Name Hours & Minutes
Main Exam Diet S2 (April/May)2:00
Delivery period: 2013/14 Semester 1, Part-year visiting students only (VV1) Learn enabled:  No Quota:  None
Web Timetable Web Timetable
Course Start Date 16/09/2013
Breakdown of Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 20, Revision Session Hours 2, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 174 )
Additional Notes
Breakdown of Assessment Methods (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
No Exam Information
Summary of Intended Learning Outcomes
After completing this course students will be able to:
-Understand the differences between services and product marketing
-Understand the market environment of financial services
-Understand the challenges facing financial consumers in financial decision-making
-Evaluate marketing initiatives for financial services
-Design strategies with respect to:
-The product characteristics including new product development
-Pricing
-Communication and customer relations
-Distribution and channel management

Assessment Information
Overall assessment will be based upon:


- Continuous assessment 60%
- Individual assignment (10%)
- Group project (40% report: 10% peer evaluation) (50%)
- Open book exam 40%
100%


The individual assignment accounts for 10% of the final grade. It comprises a short piece of individual written work (maximum 1,500 words excluding references). Details of the individual assignment will be given at the start of the course.

The course project accounts for 50% of the final grade. A maximum of 40/50 marks will be obtained from the group research report grade and a maximum of 10/50 marks will be awarded through a peer evaluation process. Details of the research project will be outlined further at the start of the course.

The open book exam accounts for 40% of the final grade. The exam format is new for this academic year and guidance on expectations will be given at the revision session. The format of the exam will consist of essay questions. Students will be asked to complete two essay questions from a choice of four.
Special Arrangements
None
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Financial Services Marketing, Christine Ennew and Nigel Waite, Second Edition, Routledge 2013 (first Edition published by Butterworth Heinemann 2007 will also be sufficient).
OR
Financial Services Marketing, Tina Harrison, Prentice Hall, 2000.
Study Abroad Not entered
Study Pattern Not entered
KeywordsFSM
Contacts
Course organiserDr Tina Harrison
Tel: (0131 6)50 3820
Email: Tina.Harrison@ed.ac.uk
Course secretaryMiss Carolyn Alexander
Tel: (0131 6)50 3826
Email: Carolyn.Alexander@ed.ac.uk
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