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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2013/2014
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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: International Marketing (BUST10067)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityAvailable to all students
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) Credits20
Home subject areaBusiness Studies Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionThe aim of this course is to provide a comprehensive overview of international marketing issues and instil an appreciation of conducting businesses in foreign markets. The course will introduce students to the international market environment and the principles underlying the development and implementation of marketing strategies across and within foreign countries.

Key areas that will be covered in the course are:
- Strategic analysis of macro factors and competitive forces in international market environment.
- Strategic decisions in international marketing including the country screening process and market entry choices.
- Managing the implementation of the marketing mix in international markets:
- international product management;
- pricing for international markets;
- international marketing communications;
- international distribution and logistics
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Students MUST have passed: Marketing (BUST08004)
It is RECOMMENDED that students have passed International Business: Globalisation and Trade 2A (BUST08008)
Co-requisites
Prohibited Combinations Other requirements None
Additional Costs None
Information for Visiting Students
Pre-requisitesA pass in Marketing (BUST08004) equivalent. Recommended pass in International Business: Globalisation and Trade 2A (BUST08008) equivalent.
Visiting students should have at least 3 Business Studies courses at grade B or above (or be predicted to obtain this). We will only consider University/College level courses.


Displayed in Visiting Students Prospectus?Yes
Course Delivery Information
Delivery period: 2013/14 Semester 2, Available to all students (SV1) Learn enabled:  Yes Quota:  None
Web Timetable Web Timetable
Course Start Date 13/01/2014
Breakdown of Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 20, Summative Assessment Hours 2, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 174 )
Additional Notes
Breakdown of Assessment Methods (Further Info) Written Exam 60 %, Coursework 40 %, Practical Exam 0 %
Exam Information
Exam Diet Paper Name Hours & Minutes
Main Exam Diet S2 (April/May)2:00
Summary of Intended Learning Outcomes
On completion of the course participants should be able to:
- understand the nature of international marketing and appreciate the difficulties of conducting marketing activities in foreign markets;
- evaluate the potential of international markets, identify market opportunities and assess challenges and threats in foreign markets;
- appraise the alternative foreign market entry modes available to companies;
- demonstrate a sound understanding of how to manage the firm's marketing mix in international markets;
- develop analytical skills in reading case studies, scenarios & international business press.
Assessment Information
Continuous Assessment (40%) group-based report (2500 words maximum)
Unseen Written Exam (60%)
Visiting Student Variant: as above
Special Arrangements
None
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Core Text:
Doole Isobel and Robin Lowe (2012), International Marketing Strategy: Analysis, Development & Implementation, 6th edition, Thomson Learning, London.

Recommended Reading:
Muhlbacher, H., Dahringer, L, and Leihs, H. (2006), International Marketing, 3rd edition, International Thomson Business Press, London.
Study Abroad Not entered
Study Pattern Not entered
KeywordsIM
Contacts
Course organiserDr Essam Ibrahim
Tel: (0131 6)50 8496
Email: Essam.Ibrahim@ed.ac.uk
Course secretaryMiss Carolyn Alexander
Tel: (0131 6)50 3826
Email: Carolyn.Alexander@ed.ac.uk
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