Undergraduate Course: New Product Development: Bringing Innovations to Market (BUST10084)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Available to all students |
| Credit level (Normal year taken) | SCQF Level 10 (Year 3 Undergraduate) |
Credits | 20 |
| Home subject area | Business Studies |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | Companies seeking to commercialize their technologies face a dynamic set of challenges, attitudes and values. The demand for better, cheaper and faster technology products is a dilemma that few companies have successfully overcome. Although the initial impetus for success in many firms comes from engineering breakthroughs, a successful transition to the market requires substantial input from Marketing. The course is designed to provide students with insights into the unique context of technology products and markets and into the new product development and innovation process in big and small firms as well as in the public sector. Moreover, it encompasses analytical tools and practices, which help students to design marketing strategies for technology products. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
Students MUST have passed:
Marketing (BUST08004)
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
| Additional Costs | None |
Information for Visiting Students
| Pre-requisites | Visiting students should have at least 3 Business Studies/Management courses at grade B or above (or be predicted to obtain this). We will only consider University/College level courses.
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| Displayed in Visiting Students Prospectus? | Yes |
Course Delivery Information
| Not being delivered |
Summary of Intended Learning Outcomes
To introduce students to the unique context of technology products and markets.
To provide insights into the nature of innovations and the new product development process.
To understand the customers of technology products.
To recognize and respond to challenges in the technology commercialization process faced by small and big firms as well as public sector institutions (e.g. universities, research institutes).
To explain the intersections of technology and services.
To expose students to real-time challenges in the industry and train them in analytically addressing the problems outlined in case studies.
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Assessment Information
Group Case Analysis 50%
Individual Case Analysis 50% |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | Not entered |
Contacts
| Course organiser | Dr David Marshall
Tel: (0131 6)50 3822
Email: D.W.Marshall@ed.ac.uk |
Course secretary | Miss Rebecca Shade
Tel: (0131 6)51 3896
Email: rebecca.shade@ed.ac.uk |
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