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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2013/2014
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DRPS : Course Catalogue : Business School : Business Studies

Postgraduate Course: Strategic Management (Pt MBA) (BUST11084)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityNot available to visiting students
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) Credits10
Home subject areaBusiness Studies Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionStrategic Management is concerned with what a business is trying to achieve and how it will try to do so. The questions we ask in strategy often appear simple, but the answers can be very complex. Similarly, the concepts that we use often appear very straightforward, but they are, in practice, difficult to apply. This course integrates other knowledge from your previous learning and experience to identify and address the strategic concerns of firms. There is rarely a right answer, but there are often many unconvincing and unpersuasive ones. As someone who will be engaging in persuading others about what the strategy of an organization should be, you will need to have a view, and an argument that will persuade others. By the end of this course, you should be better able to engage in such an argument.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements For Business School PG students only, or by special permission of the School. Please contact the course secretary.
Additional Costs None
Course Delivery Information
Not being delivered
Summary of Intended Learning Outcomes
Students will gain knowledge and understanding of:
* the complexity of strategic management in firms.
* the traditional approaches of strategic analysis.
* the tools of strategy analysis and their limitations.
* strategy alternatives for firms.
* different perspectives for managing strategically
* the current issues being faced by managers in developing internationally

Assessment Information
Group study presentation 40%
Peer assessed participation 10%
Examination 50%
Special Arrangements
None
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Not entered
Study Abroad Not entered
Study Pattern Not entered
KeywordsPTMBA StratMngmnt
Contacts
Course organiserDr Robert Mackay
Tel:
Email: Brad.Mackay@ed.ac.uk
Course secretaryMiss Kate Ainsworth
Tel: (0131 6)51 3854
Email: Kate.Ainsworth@ed.ac.uk
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