Postgraduate Course: Knowledge Assets and Intellectual Property for Competitive Advantage (BUST11133)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Not available to visiting students |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Credits | 10 |
| Home subject area | Business Studies |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | In this course, the use of knowledge assets and intellectual property to enhance organisational performance and competitive advantage are explored. The general aims are to:
1) Familiarise students with the relationship between new venture creation and knowledge assets and the processes from which intellectual assets (IA) and human capital (HC) may develop into intellectual property (IP)
2) Develop in students an understanding of the characteristics, features, benefits and uses of various intellectual property rights (IPR) that include patents, trademarks, copyright and trade secrets;
3) Develop an understanding of the use of IA, IP and IPR in various business and organisational settings that includes: a) examining the relationship between IA/IP and organisational strategy and; b) examining approaches to measuring the contribution of knowledge assets to organisational performance;
4) Familiarise students with the ongoing management and development of IA/IP within existing organisations and strategic uses of IP that include make versus buy and IP transfer decisions. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
| Additional Costs | None |
Course Delivery Information
| Not being delivered |
Summary of Intended Learning Outcomes
On completion of the course, the student should be able to show that they:
a) understand the distinction between IA, HC, IC, IP and IPR, the relationships among them and their role and uses within the new venture;
b) are familiar with each IPR; their characteristics, elements, legal rights and uses and their particular costs and benefits;
c) appreciate the processes of knowledge asset creation, development, use, exploitation and management in a variety of business and organisational settings;
d) understand the relationship between IA/IP, IPR and strategy that will affect and determine decisions of use and exploitation within an organisation.
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Assessment Information
| Individual briefing paper (20%) examining the relationship between knowledge assets, IP and IPR; a group project (30%) examining effective development and exploitation of IP from a given case study; and an individual project (50%) analysing effective use of IPR within a chosen organisational setting or business. |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | Not entered |
Contacts
| Course organiser | Dr Geoff Gregson
Tel: (0131 6)50 8068
Email: Geoff.Gregson@ed.ac.uk |
Course secretary | Mrs Freda Paterson
Tel: (0131 6)50 8065
Email: f.paterson@ed.ac.uk |
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