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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2013/2014
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DRPS : Course Catalogue : Business School : Business Studies

Postgraduate Course: Scenario Planning and Strategy (BUST11189)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityNot available to visiting students
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) Credits10
Home subject areaBusiness Studies Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionThe course objectives are as follows:
- To understand the nature and dynamics of industry and global environments
- To identify key driving issues in these environments over the medium to long term and to explore their interaction
- To build scenarios
- To test the scenarios for plausibility, internal consistency and creativity
- To understand the relationship between industry (scenario) analysis and resource allocation
- To apply the scenarios to policy/strategy and interpret the action consequences
- To work closely with business executives on 'live' projects where possible
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements For Business School PG students only, or by special permission of the School. Please contact the course secretary.
Additional Costs textbooks
Course Delivery Information
Delivery period: 2013/14 Semester 2, Not available to visiting students (SS1) Learn enabled:  Yes Quota:  None
Web Timetable Web Timetable
Class Delivery Information 12 hour(s) per week for 1 week(s). The class also meets on a weekend of teaching around the end of the semester
Course Start Date 13/01/2014
Breakdown of Learning and Teaching activities (Further Info) Total Hours: 100 ( Lecture Hours 26, Summative Assessment Hours 2, Programme Level Learning and Teaching Hours 2, Directed Learning and Independent Learning Hours 70 )
Additional Notes
Breakdown of Assessment Methods (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
No Exam Information
Summary of Intended Learning Outcomes
Theoretical:
- Be familiar with recent research and literature on strategy and scenario thinking.
- Critically evaluate the strengths and weaknesses of both scenario planning methodologies and other medium/long-range strategic planning processes such as Delphi, morphological analysis and forecasting
Practice
- To gain competency in the use of a scenario planning methodology.
- Develop awareness for critical uncertainties in dynamic business environmental contexts and of strategic processes for gaining competitive advantage within these contexts.
- To understand how scenario planning approaches fit within wider strategic planning processes
- To learn to conduct resource-gap-analysis
Interpersonal/communication skills:
- To learn to self-manage and work effectively in groups.
- To learn about conducting a client based consultancy project.
- To improve report writing skills.
- To improve communication and presentation skills.
Cognitive
- To develop an awareness of the role that strategic assumptions and dominant logics play in our strategic planning processes.
- To develop an awareness of the role that hindsight plays in our strategic perceptions of the future and heuristics of improving the reception of weak signals of discontinuities to come.
Assessment Information
Individual Critical Learning/Research Diary = 30%
Group Presentation = 10%
Executive Group Report = 60%
Special Arrangements
None
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Not entered
Study Abroad Not entered
Study Pattern Not entered
KeywordsMBA SPS
Contacts
Course organiserDr Robert Mackay
Tel:
Email: Brad.Mackay@ed.ac.uk
Course secretaryMiss Kate Ainsworth
Tel: (0131 6)51 3854
Email: Kate.Ainsworth@ed.ac.uk
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