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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2013/2014
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DRPS : Course Catalogue : Business School : Business Studies

Postgraduate Course: Business Simulation (MBA) (BUST11212)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityNot available to visiting students
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) Credits10
Home subject areaBusiness Studies Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionThe overall objective of this course is to develop your business skills through deploying your learning and knowledge gained from the MBA to date as well as from your previous professional lives. Through the marketplace live simulation, we will place you into an international business setting where you will run a company for two years in compressed time (eight rounds of decision-making). You will work closely with a team of fellow students to manage a highly complex and integrated business. Personal leadership and strong interpersonal skills will be necessary to succeed.

Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements For Business School PG students only, or by special permission of the School. Please contact the course secretary.
Additional Costs None
Course Delivery Information
Delivery period: 2013/14 Semester 1, Not available to visiting students (SS1) Learn enabled:  Yes Quota:  None
Web Timetable Web Timetable
Course Start Date 16/09/2013
Breakdown of Learning and Teaching activities (Further Info) Total Hours: 100 ( Lecture Hours 6, Supervised Practical/Workshop/Studio Hours 75, Revision Session Hours 17, Programme Level Learning and Teaching Hours 2, Directed Learning and Independent Learning Hours 0 )
Additional Notes
Breakdown of Assessment Methods (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
No Exam Information
Summary of Intended Learning Outcomes
Knowledge and Understanding:
After completing this course, students should:

* Have deepened their knowledge of the material delivered to date on the MBA

* Understand the linkages between the key business concepts in finance, operations, and marketing.

* Have gained insights into the challenges faced by entrepreneurs by starting up and running a new business venture

Cognitive Skills:

After completing this course, students should be able to:

* Be better decision-makers by helping you see how your decisions can affect the performance of others and an organisation as a whole

* Have greater confidence through the acquisition of additional knowledge and experience

* Work more effectively in a team environment


Subject Specific Skills:

After completing this course, students should be able to:

* Develop strategic planning and execution skills within a rapidly changing environment

* Crystallise the linkages between business decisions and financial performance

* Internalise how important it is to use market data and competitive signals to adjust the strategic plan and more tightly focus business tactics
Assessment Information
Teams' overall performance judged via the simulation balanced score card 40%
VC Prospectus 10%
Peer assessment 10%
Final Board Report 40%

Assessment Criteria:
Components of the balanced score card will be circulated after decision round 3 but it requires teams to carefully manage key strategic operational and market metrics The VC prospectus will be judged upon;
The quality of the Performance Review, assessment of current situation and the strength of strategy of the company.
The persuasiveness of the investment proposition.

The final Board report requires teams to present an overview of the company's last 2 years of activities and success to a level equivalent to that of public quoted company report. A separate section of the board will require the group to provide a open and reflective commentary on their group processes and lessons learnt.

Special Arrangements
None
Additional Information
Academic description Not entered
Syllabus Monday
Introduction to the simulation; 9am
Decision 1 Organise the team; deadline 12.30pm
Decision 2 Evaluate market opportunities, setup operations, and prepare for test market; deadline 4.30pm

Tuesday
Decision 3 Go to market to test strategy, and market assumptions; deadline 11.00am
Decision 4 Evaluate test market performance and revise strategy, become a learning organization and prepare for advertising awards; deadline advert submission 12 noon, decision 4, 4.30pm

Wednesday
Decision 5 Seek external funding - prepare Prospectus; deadline prospectus 12 noon, decision 5, 5pm

Thursday
Decision 6: Monitor, improve, and execute; deadline 11.30am
Decision 7 Continue to monitor, improve, and execute; deadline 3.30pm
Decision 8 Continue to monitor, improve, and execute; deadline 6.30pm

Friday
Board Report and team reflection; Deadline report submission 2.30pm
Initial feedback and simulation overview; 3pm

Transferable skills Not entered
Reading list not applicable
Study Abroad Not entered
Study Pattern Not entered
KeywordsMBA BusSimulation
Contacts
Course organiserProf Susan Murphy
Tel: (01316)51 5548
Email: Susan.Murphy@ed.ac.uk
Course secretaryMiss Kate Ainsworth
Tel: (0131 6)51 3854
Email: Kate.Ainsworth@ed.ac.uk
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