Postgraduate Course: International Marketing (MSc 15) (CMSE11107)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Available to all students |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Credits | 15 |
| Home subject area | Common Courses (Management School) |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | Few companies these days could claim to be purely domestic. While the firm may confine its activities to the domestic market, the market itself is unlikely to be so restricted and may be served by firms headquartered in or operating from a number of other foreign countries or regions. Knowledge of international issues is therefore of vital importance to all firms whether they are actively involved in marketing in foreign markets or have foreign competitors at home. The increased scope, risk and complexity faced by the international marketer is due to the increased level of uncertainty from operating in diverse and less understood environments. The discussion of international marketing issues in this course is related to the international marketing decision-making process at three levels; (a) the macro level at which country selection decisions are made; (b) national level at which market entry decisions are made; and (c) market level where marketing mix decisions are made.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
Students MUST have passed:
Marketing Management (CMSE11132)
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | OR students must have previously undertaken a marketing-related module at university/college level (documentary proof must be supplied),
OR worked in a marketing post for a minimum of one year. |
| Additional Costs | None |
Information for Visiting Students
| Pre-requisites | To be able to take this course, students must have previously
undertaken a marketing-related module at university/college level
(documentary proof must be supplied), or worked in a marketing post for a minimum of one year, or have completed the Marketing Management
course (CMSE11132) in Semester 1. |
| Displayed in Visiting Students Prospectus? | No |
Course Delivery Information
| Not being delivered |
Summary of Intended Learning Outcomes
| Concepts and theory are learned through an integrated blend of lectures, case studies analysis, video cases and class discussion. The International Marketing Project will also give participants an opportunity to implement the knowledge gained in the course in analysing an international marketing scenario and provide solution to a given company. |
Assessment Information
| The course is assessed by a means of end-of-term exam (60%), and continuous assessment in the form of International Marketing Project (40%). |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | Not entered |
Contacts
| Course organiser | Dr Essam Ibrahim
Tel: (0131 6)50 8496
Email: Essam.Ibrahim@ed.ac.uk |
Course secretary | Ms Caroline Leburn
Tel: (0131 6)51 3854
Email: Caroline.Leburn@ed.ac.uk |
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