Postgraduate Course: Marketing Applications (CMSE11114)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Available to all students |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Credits | 15 |
| Home subject area | Common Courses (Management School) |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | The aim of this course is to introduce students to the latest developments in theory and practice for a selection of marketing topics through exposure to current research by academics and seminars led by practitioners. Students will develop skills of independent thinking and critical through an examination of articles from leading marketing journals and current working papers and seminars lead by invited marketing practitioners and academics. The course provides students with an insight into the present problems or trends emerging from commerce through seminars with marketing practitioners; and also in up-to-date and forthcoming research undertaken by international marketing academics. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
Students MUST have passed:
Principles of Marketing Management (CMSE11110)
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | For Business School PG students only, or by special permission of the School. Please contact the course secretary. |
| Additional Costs | None |
Information for Visiting Students
| Pre-requisites | None |
| Displayed in Visiting Students Prospectus? | No |
Course Delivery Information
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| Delivery period: 2013/14 Semester 2, Available to all students (SV1)
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Learn enabled: Yes |
Quota: None |
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Web Timetable |
Web Timetable |
| Course Start Date |
13/01/2014 |
| Breakdown of Learning and Teaching activities (Further Info) |
Total Hours:
150
(
Lecture Hours 20,
Summative Assessment Hours 2,
Programme Level Learning and Teaching Hours 3,
Directed Learning and Independent Learning Hours
125 )
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| Additional Notes |
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| Breakdown of Assessment Methods (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
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| Exam Information |
| Exam Diet |
Paper Name |
Hours & Minutes |
|
| Main Exam Diet S2 (April/May) | Marketing Applications | 2:00 | |
Summary of Intended Learning Outcomes
A. Knowledge and understanding of
* the key theories and models underpinning current thinking in the topic areas covered in the course;
* the emerging developments in the academic marketing discipline;
* the marketing issues facing practitioners and an understanding of problems faced by the seminars presented in the course.
B. Intellectual skills
Students will develop analytical skills such as:
* the ability to critically evaluate alternative theories and methodologies relevant to marketing problems;
* the ability to apply theory and analytical frameworks to real life marketing problems and cases;
* the ability to select and evaluate alternative courses of action for marketing practitioners' problems;
* the ability to consider the emerging trends in academic marketing research and consider the implications of this for practitioners.
C. Professional/subject specific/practical skills
Students will gain:
* the ability to question or challenge accepted ideas or assumptions within the marketing discipline;
* the ability to prepare well-structured and logically argued reviews of the literature on selected marketing topics;
* the ability to engage with marketing practitioners and leading academics in the discussion of current marketing problems and developments in academic research.
D. Transferable skills
By the end of the course students will be expected to:
* be able to work individually and as part of a team in the presentation of academic work but also in the discussion and debate of emerging marketing issues and trends;
* be able to analyse and utilise problem solving skills in real marketing problems.
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Assessment Information
Course performance will be assessed by means of a continuous assessment group project and by an individual written assignment. Overall assessment will be based upon:Group project 40% Individual written assignment 60% TOTAL 100%
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Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | MApps |
Contacts
| Course organiser | Miss Mary Ho
Tel: (0131 6)50 8347
Email: mary.ho@ed.ac.uk |
Course secretary | Miss Malgorzata Litwinska
Tel: (0131 6)51 3028
Email: Maggie.Litwinska@ed.ac.uk |
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