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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2013/2014
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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Consumer Behaviour (CMSE11121)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityAvailable to all students
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) Credits15
Home subject areaCommon Courses (Management School) Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionThis course aims to introduce students to the theory and practice of consumer behaviour by building a comprehensive knowledge and understanding of the relevant literature. The purpose of the course is to examine in detail the process of consumer decision-making, the influences on buyer behaviour and their implications for marketing in purposeful organisations. Students will develop a critical appreciation of the existing research into consumer behaviour by engaging with the literature and examining practices in the marketing of consumer goods and services. The course will illustrate the central role of consumer behaviour and its relevance to marketing.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Additional Costs None
Information for Visiting Students
Pre-requisitesNone
Displayed in Visiting Students Prospectus?No
Course Delivery Information
Delivery period: 2013/14 Semester 1, Available to all students (SV1) Learn enabled:  Yes Quota:  None
Web Timetable Web Timetable
Course Start Date 16/09/2013
Breakdown of Learning and Teaching activities (Further Info) Total Hours: 150 ( Lecture Hours 15, Supervised Practical/Workshop/Studio Hours 5, Summative Assessment Hours 2, Programme Level Learning and Teaching Hours 3, Directed Learning and Independent Learning Hours 125 )
Additional Notes
Breakdown of Assessment Methods (Further Info) Written Exam 70 %, Coursework 30 %, Practical Exam 0 %
Exam Information
Exam Diet Paper Name Hours & Minutes
Main Exam Diet S1 (December)Consumer Behaviour2:00
Summary of Intended Learning Outcomes
A. Knowledge and understanding of
* the nature and scope of consumer behaviour;
* the key consumer behaviour terminology, concepts and theories;
* the influences on buyer behaviour and their implications for organisations;
* the complexities of consumer behaviour and its relevance to marketing practice.

B. Intellectual skills
Students will develop analytical skills such as:
* the ability to critically evaluate existing theories of consumer behaviour along with an awareness of both their contributions and limitations;
* the ability to recognise and consider the underlying psychological processes involved in consumer decision-making.

C. Professional/subject specific/practical skills
Students will gain:
* the ability to independently research, collate, analyse and synthesise material on an emerging issue within the field of consumer behaviour;
* the ability to be critical and reflect on their own behaviour as consumers.

D. Transferable skills
By the end of the course students will be expected to:
* be able to engage in critical discussion of consumer behaviour issues;
* be able to utilise and source information from a variety of sources;
* be able to study independently but also work effectively in a team.
Assessment Information
Course performance will be assessed continuously and by a degree examination at the end of Semester 1. It should be noted that all sessions are examinable in the degree examination.
Overall assessment will be based upon:
Group project 30%
Degree examination 70%
_____
TOTAL 100%
Special Arrangements
None
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Solomon, Bamossey, Aaskegaard and Hogg (2010) Consumer Behaviour: A European Perspective, 4th ed. Financial Times / Prentice Hall.
Study Abroad Not entered
Study Pattern Not entered
KeywordsCB
Contacts
Course organiserDr David Marshall
Tel: (0131 6)50 3822
Email: D.W.Marshall@ed.ac.uk
Course secretaryMiss Malgorzata Litwinska
Tel: (0131 6)51 3028
Email: Maggie.Litwinska@ed.ac.uk
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