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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2013/2014
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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Dissertation (MSc Marketing) (CMSE11137)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityNot available to visiting students
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) Credits60
Home subject areaCommon Courses (Management School) Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionThe student will conduct a piece of original research over the summer block normally on a marketing related topic. Various types of dissertation are acceptable. A dissertation may be a critical review of theoretical material or a piece of empirical research or both. Examples of the aims of the dissertation are: to give the student the opportunity to practise and gain confidence in the use of skills which s/he has acquired in the preceding courses; to provide an opportunity to study a particular topic in depth.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Additional Costs None
Course Delivery Information
Delivery period: 2013/14 Block 5 (Sem 2) and beyond, Not available to visiting students (SS1) Learn enabled:  Yes Quota:  None
Web Timetable Web Timetable
Course Start Date 21/04/2014
Breakdown of Learning and Teaching activities (Further Info) Total Hours: 600 ( Dissertation/Project Supervision Hours 3, Programme Level Learning and Teaching Hours 12, Directed Learning and Independent Learning Hours 585 )
Additional Notes
Breakdown of Assessment Methods (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
No Exam Information
Summary of Intended Learning Outcomes
After completing the dissertation the student will be able to:
- plan and conduct a substantial piece of research over a protracted period;
- synthesise, critically evaluate and analyse a body of literature;
- choose and use correctly an appropriate research methodology to approach a research problem;
- structure and logically construct a report on a piece of research.
Assessment Information
A dissertation of approximately 15,000 words in length.
Special Arrangements
None
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Not entered
Study Abroad Not entered
Study Pattern Not entered
KeywordsDiss MKTG
Contacts
Course organiserMiss Mary Ho
Tel: (0131 6)50 8347
Email: mary.ho@ed.ac.uk
Course secretaryMiss Kate Ainsworth
Tel: (0131 6)51 3854
Email: Kate.Ainsworth@ed.ac.uk
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