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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Innovation-driven Entrepreneurship (20 credits) (CMSE11201)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityAvailable to all students
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) Credits20
Home subject areaCommon Courses (Management School) Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionThis course teaches some of the generic and transferable skills required to become an entrepreneur in informatics and digital design, and raises the student's awareness of the legal, business, managerial, creative, analytical and interpersonal skills relevant to setting up and running an innovative ICT application company. The primary focus, matching the Informatics Entrepreneurship 1 course, is on the development of an opportunity assessment for companies directly exploiting Informatics technologies. The secondary aspect of the course for students taking the course for 20 credits is the development of a rigorous business plan building on the opportunity assessment. This will include: further market analysis, competition research and analysis, building competitive advantage, the development of marketing strategy including sales plans, the building of a human resource strategy and management plan, business modeling, presentation development and pitching, and projecting the financial performance of the new venture.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Additional Costs None
Information for Visiting Students
Displayed in Visiting Students Prospectus?No
Course Delivery Information
Delivery period: 2013/14 Semester 2, Available to all students (SV1) Learn enabled:  Yes Quota:  None
Web Timetable Web Timetable
Course Start Date 13/01/2014
Breakdown of Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 30, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 166 )
Additional Notes
Breakdown of Assessment Methods (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
No Exam Information
Summary of Intended Learning Outcomes
Subject specific knowledge and skills
By the end of the course, students will have had the opportunity to:
1. Reflect upon and theories and concepts underpinning entrepreneurship;
2. Understand the relationship between entrepreneurship and value creation and the unique role of the entrepreneurial managers in driving innovation and growth;
3. Work both independently and in a team-based environment to take on the role of entrepreneurial managers and critically assess and establish and develop an entrepreneurial opportunity.
4. Explore strengths and weaknesses of startup management teams, and identify areas for improvements
5. Employ a theoretical framework in analyzing a new business venture opportunity

Cognitive Skills
By the end of the course students will have developed or enhanced:
1. Scholarship and desk research skills;
2. The ability to assimilate, communicate and present critical evaluations of relevant sources of information; and
3. The application of entrepreneurial theory to real world organizations and opportunities.

Key transferable skills
On completion of the assessed course work, students should have enhanced their ability to:
1. Discover an opportunity in the ICT marketplace and conceive an innovative solution
2. Analyse and consider different business situations where entrepreneurial opportunities are present or possible;
3. Manage or advise on the key elements for identifying and exploiting an entrepreneurial opportunity;
4. Research a business startup opportunity and marketplace
5. Prepare a thorough written opportunity assessment to precede the writing of a business plan
6. Propose a plan for acquisition of further resources to launch a venture
7. Build interpersonal skills in networking and negotiations
8. Write clear and concise case study analyses and recommendations using the language of business
9. Cooperate in team environments and observe or acquire leadership skills
10. Present and communicate ideas and opportunities.
Assessment Information
Group Coursework (40%)
Individual work (60%)
Special Arrangements
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Not entered
Study Abroad Not entered
Study Pattern Not entered
KeywordsIDE 20 (informatics)
Course organiserMr Adam Bock
Tel: (0131 6)50 8246
Course secretaryMiss Rachel Allan
Tel: (0131 6)51 3757
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