Postgraduate Course: Innovation-driven Entrepreneurship (20 credits) (CMSE11201)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Available to all students |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Credits | 20 |
| Home subject area | Common Courses (Management School) |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | This course teaches some of the generic and transferable skills required to become an entrepreneur in informatics and digital design, and raises the student's awareness of the legal, business, managerial, creative, analytical and interpersonal skills relevant to setting up and running an innovative ICT application company. The primary focus, matching the Informatics Entrepreneurship 1 course, is on the development of an opportunity assessment for companies directly exploiting Informatics technologies. The secondary aspect of the course for students taking the course for 20 credits is the development of a rigorous business plan building on the opportunity assessment. This will include: further market analysis, competition research and analysis, building competitive advantage, the development of marketing strategy including sales plans, the building of a human resource strategy and management plan, business modeling, presentation development and pitching, and projecting the financial performance of the new venture. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
| Additional Costs | None |
Information for Visiting Students
| Pre-requisites | None |
| Displayed in Visiting Students Prospectus? | No |
Course Delivery Information
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| Delivery period: 2013/14 Semester 2, Available to all students (SV1)
|
Learn enabled: Yes |
Quota: None |
|
Web Timetable |
Web Timetable |
| Course Start Date |
13/01/2014 |
| Breakdown of Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Lecture Hours 30,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
166 )
|
| Additional Notes |
|
| Breakdown of Assessment Methods (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
|
| No Exam Information |
Summary of Intended Learning Outcomes
Subject specific knowledge and skills
By the end of the course, students will have had the opportunity to:
1. Reflect upon and theories and concepts underpinning entrepreneurship;
2. Understand the relationship between entrepreneurship and value creation and the unique role of the entrepreneurial managers in driving innovation and growth;
3. Work both independently and in a team-based environment to take on the role of entrepreneurial managers and critically assess and establish and develop an entrepreneurial opportunity.
4. Explore strengths and weaknesses of startup management teams, and identify areas for improvements
5. Employ a theoretical framework in analyzing a new business venture opportunity
Cognitive Skills
By the end of the course students will have developed or enhanced:
1. Scholarship and desk research skills;
2. The ability to assimilate, communicate and present critical evaluations of relevant sources of information; and
3. The application of entrepreneurial theory to real world organizations and opportunities.
Key transferable skills
On completion of the assessed course work, students should have enhanced their ability to:
1. Discover an opportunity in the ICT marketplace and conceive an innovative solution
2. Analyse and consider different business situations where entrepreneurial opportunities are present or possible;
3. Manage or advise on the key elements for identifying and exploiting an entrepreneurial opportunity;
4. Research a business startup opportunity and marketplace
5. Prepare a thorough written opportunity assessment to precede the writing of a business plan
6. Propose a plan for acquisition of further resources to launch a venture
7. Build interpersonal skills in networking and negotiations
8. Write clear and concise case study analyses and recommendations using the language of business
9. Cooperate in team environments and observe or acquire leadership skills
10. Present and communicate ideas and opportunities. |
Assessment Information
Group Coursework (40%)
Individual work (60%) |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | IDE 20 (informatics) |
Contacts
| Course organiser | Mr Adam Bock
Tel: (0131 6)50 8246
Email: Adam.J.Bock@ed.ac.uk |
Course secretary | Miss Rachel Allan
Tel: (0131 6)51 3757
Email: Rachel.Allan@ed.ac.uk |
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