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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2013/2014 -
- ARCHIVE as at 1 September 2013 for reference only
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DRPS : Course Catalogue : Edinburgh College of Art : Art

Undergraduate Course: Visual Communication 2 (ARTX08035)

Course Outline
SchoolEdinburgh College of Art CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityNot available to visiting students
Credit level (Normal year taken)SCQF Level 8 (Year 4 Undergraduate) Credits20
Home subject areaArt Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionThis Course allows students to further develop skills in the concepts and outcomes of visual communication, through, for example, illustration, animation or graphic design.

This course is only available to students on BA Combined Studies (School of Art).
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements This course is only available to students enrolled on BA Combined Studies (School of Art).
Additional Costs art materials
Course Delivery Information
Delivery period: 2013/14 Full Year, Not available to visiting students (SS1) Learn enabled:  Yes Quota:  None
Web Timetable Web Timetable
Course Start Date 16/09/2013
Breakdown of Learning and Teaching activities (Further Info) Total Hours: 200 ( Seminar/Tutorial Hours 20, Supervised Practical/Workshop/Studio Hours 5, Feedback/Feedforward Hours 8, Formative Assessment Hours 3, Summative Assessment Hours 3, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 157 )
Additional Notes
Breakdown of Assessment Methods (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
1. Display a considered approach to research as it underpins individual practice in visual communication
2. Demonstrate confidence and confidence in handling relevant media to develop visual communication project(s)
3. Show competence and a considered approach to the selection and presentation of work for assessment at this level
Assessment Information
Portfolio submission which should include research and evidence of the developmental process leading to examples of resolved work: 100%
Special Arrangements
None
Additional Information
Academic description Students will be asked to consider what is meant by visual communication and how this differs from art based projects: this differentiation and the subsequent consideration of audience/client needs to be thoroughly researched along with the background ideas for projects. Students should consider the relationship between what they wish to communicate and the method they choose to do this as well as how their own research ideas fit in to a particular process.
Syllabus Students may choose to undertake this Course in illustration, graphic design, animation or other means of visual communication and will attend relevant classes to support their choice of project. Group crits and tutorials will support studio based work and help develop core skills in research and resolution of ideas.
Transferable skills skills in research and development of ideas; skills in communication of concepts to others; skills in developing self motivated projects as well as in working to a brief; practical skills in numeracy, planning and visual and verbal languages
Reading list reading lists related to individual student projects will be developed
Study Abroad Not entered
Study Pattern Students will undertake 200 hours of study of which 50 will be Contact Hours and 50 Directed study. The remaining 100 hours allow students to undertake self directed study.
Keywordsvisual communication research
Contacts
Course organiserMs Joan Smith
Tel: (0131 6)51 5917
Email: joan.smith@ed.ac.uk
Course secretaryMrs Margaret Milner
Tel: (0131 6)51 5879
Email: m.milner@ed.ac.uk
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