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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2013/2014 -
- ARCHIVE as at 1 September 2013 for reference only
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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: Marketing Research (BUST10035)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityAvailable to all students
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) Credits20
Home subject areaBusiness Studies Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionThe study of the theoretical and practical aspects of the generation, analysis and interpretation of both continuous and ad hoc Marketing Research, together with the application of specific techniques, e.g. in depth interviews, group interviews, questionnaires, to specific marketing problems such as market volume assessment and advertising research.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Students MUST have passed: Marketing (BUST08004)
Co-requisites
Prohibited Combinations Other requirements None
Additional Costs None
Information for Visiting Students
Pre-requisitesVisiting students should have at least 3 Business Studies/Management courses at grade B or above (or be predicted to obtain this). We will only consider University/College level courses.


Displayed in Visiting Students Prospectus?Yes
Course Delivery Information
Not being delivered
Summary of Intended Learning Outcomes
Marketing research has been defined as the systematic gathering, recording and analysing of data about problems relating to the marketing of goods and services. With this definition in mind, the course has been designed to achieve the following:
- to provide a basic appreciation of the information requirements in various marketing situations
- to provide a systematic methodology for gathering, recording and analysing marketing information
- to show how marketing research can be utilised by management in order to improve the effectiveness of the marketing decision-making process.
Assessment Information
Final examination (60%), one piece of assessed work (40%).
Special Arrangements
None
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Not entered
Study Abroad Not entered
Study Pattern Not entered
KeywordsNot entered
Contacts
Course organiserDr Tina Harrison
Tel: (0131 6)50 3820
Email: Tina.Harrison@ed.ac.uk
Course secretaryMiss Rebecca Shade
Tel: (0131 6)51 3896
Email: rebecca.shade@ed.ac.uk
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