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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2013/2014 -
- ARCHIVE as at 1 September 2013 for reference only
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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: Contemporary Issues in International Business (BUST10043)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityAvailable to all students
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) Credits20
Home subject areaBusiness Studies Other subject areaNone
Course website http://www.bus.ed.ac.uk/programmes/ugpc.html Taught in Gaelic?No
Course descriptionReview and analysis of current selected issues in international business; analysis of corporate responses to economic, social and political change; critical appraisals of managerial activities of selected companies and organisations.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Students MUST have passed: International Business and the Multinational Enterprise 2B (BUST08009)
Co-requisites
Prohibited Combinations Other requirements None
Additional Costs None.
Information for Visiting Students
Pre-requisitesNone
Displayed in Visiting Students Prospectus?Yes
Course Delivery Information
Not being delivered
Summary of Intended Learning Outcomes
Cognitive Skills:
- demonstrate that they can present material on the range of internal and external factors that influence the firm's choice of FMED mode(s);
- demonstrate that they understand the advantages and disadvantages of each FMED mode, and the major strategic and operational issues associated with them;
- be conversant with the challenges raised by the complexity of the international environment for managing products and services, communications, channel relationships, and other marketing mix factors;
- display an awareness of the importance of inter-cultural understanding and relationship management in managing international marketing operations.
Key Skills: On completion of this class students should:
- demonstrate their ability to use relevant decision models in recommending appropriate entry and development mode options;
- understand how the international competitiveness of firms across sectors might benefit from effective management of marketing mix elements.
Assessment Information
Written Examination 70% and coursework (assignment) 30%.
Visiting Student Variant Assessment
One Essay (min 3,000 words) 50% and coursework 50%.
Special Arrangements
None
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Not entered
Study Abroad Not entered
Study Pattern Not entered
KeywordsNot entered
Contacts
Course organiser Course secretary
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