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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2013/2014 -
- ARCHIVE as at 1 September 2013 for reference only
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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: Strategic Management (CMSE10002)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityAvailable to all students
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) Credits20
Home subject areaBusiness Studies Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionBuilding on your studies of particular functional areas of the firm, strategic management deals with the entire business and considers how its management might steer its future direction. The course is taught and assessed through case studies to develop your skills for conducting a strategic analysis of a firm's strategy, to formulate recommendations based on this analysis, and to communicate these recommendations persuasively. These skills will be useful in your job application process and in your future careers. Coursework is to prepare and present a strategic analysis and recommendations for the Proctor and Gamble corporation, whose managers will be helping your work, and you will be hear from and be able to question a president of one of its top businesses. In this task, you will be supported and advised by practicing management consultants from one or more of the world┐s leading management consulting companies, who will be helping to develop your analytical, report writing and presentation skills.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Students MUST have passed:
Co-requisites
Prohibited Combinations Other requirements Business Studies Honours entry.
Additional Costs None
Information for Visiting Students
Pre-requisitesAn equivalent to two years of Business courses at University level.
Displayed in Visiting Students Prospectus?Yes
Course Delivery Information
Delivery period: 2013/14 Semester 1, Available to all students (SV1) Learn enabled:  Yes Quota:  None
Web Timetable Web Timetable
Class Delivery Information 1 hour(s) tutorial per week for 6 week(s)
Course Start Date 16/09/2013
Breakdown of Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 20, Seminar/Tutorial Hours 8, Summative Assessment Hours 2, Revision Session Hours 2, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 164 )
Additional Notes
Breakdown of Assessment Methods (Further Info) Written Exam 60 %, Coursework 30 %, Practical Exam 10 %
Exam Information
Exam Diet Paper Name Hours:Minutes
Main Exam Diet S2 (April/May)2:00
Delivery period: 2013/14 Semester 1, Part-year visiting students only (VV1) Learn enabled:  No Quota:  None
Web Timetable Web Timetable
Class Delivery Information 1 hour(s) tutorial per week for 6 week(s)
Course Start Date 16/09/2013
Breakdown of Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 20, Seminar/Tutorial Hours 8, Revision Session Hours 2, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 166 )
Additional Notes
Breakdown of Assessment Methods (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
No Exam Information
Summary of Intended Learning Outcomes
- Conceptual tools and frameworks in Strategic Management
- Strategic issues and trends in a wide range of businesses
- Method for conducting a strategic analysis of a firm
- Ability to research information, identify & analyse key issues
- Capability to develop & communicate persuasive recommendations
- Team-working skills
Assessment Information
For continuous assessment, you will work in a team to advise the Proctor and Gamble corporation on its future direction, based on your analysis of its strategic situation and your identification of strategic options it might pursue. You will present this analysis and recommendations as a management report and an oral presentation, and feedback will be given from an academic and a practicing management consultant. The contribution of each assessment method towards the final mark is as follows:

1. Group written management report (approximately 4,000 words): 30%
2. Group presentation of this report to management consultants: 10%
3. Individual case-study based examination: 60%

Visiting Student Variant Assessment
Group written management report (approx 4000 words): 30%
Group presentation of this report to management consultants: 10%

Instead of the exam accounting for 60%, visiting students complete individually a 1,500 words essay on a strategic management topic.
Special Arrangements
None
Additional Information
Academic description Not entered
Syllabus - Strategy-making process
- Environment and Industry analysis
- Resource and capability analysis
- Business-level strategy
- Corporate-level strategy
- International Strategy
┐ Strategic organizing and structuring
┐ Current trends and issues in Strategic Management
Transferable skills Not entered
Reading list The course relies on a selection of textbook chapters and articles. The core textbook for the course is:

Grant, Robert, M. (2013), Contemporary Strategy Analysis: Combined Text and Cases. 8th ed. Blackwell. Paperback.
Study Abroad Not entered
Study Pattern Not entered
KeywordsSM
Contacts
Course organiserDr Simon Harris
Tel: 07946 645069
Email: Simon.Harris@ed.ac.uk
Course secretaryMiss Sara Dennison
Tel: (0131 6)50 3825
Email: Sara.Dennison@ed.ac.uk
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