Postgraduate Course: Marketing And Society (CMSE11115)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Available to all students |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Credits | 15 |
| Home subject area | Common Courses (Management School) |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | This course aims to introduce students to a variety of applications of nonprofit marketing. It will consider how commercial marketing concepts can be applied to nonprofit organisations, in contexts such as nonprofit marketing and fundraising, political marketing, social marketing, green marketing, the marketing of education. The course also aims to consider the dark side of marketing through an examination of issues such as the marketing to children and young people, overconsumption and materialism, commercialisation of Christmas and festivals, the advertising of harmful products such as cigarettes, alcohol and junk food. By the end of the course, students should be engendered with a critical understanding of the applications of marketing and have an appreciation of marketers' responsibilities to organisations and to society. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
Students MUST have passed:
Principles of Marketing Management (CMSE11110)
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | For Business School PG students only, or by special permission of the School. Please contact the course secretary. |
| Additional Costs | None |
Information for Visiting Students
| Pre-requisites | None |
| Displayed in Visiting Students Prospectus? | No |
Course Delivery Information
|
| Delivery period: 2013/14 Semester 2, Available to all students (SV1)
|
Learn enabled: Yes |
Quota: None |
Web Timetable |
Web Timetable |
| Course Start Date |
13/01/2014 |
| Breakdown of Learning and Teaching activities (Further Info) |
Total Hours:
150
(
Lecture Hours 20,
Summative Assessment Hours 2,
Programme Level Learning and Teaching Hours 3,
Directed Learning and Independent Learning Hours
125 )
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| Additional Notes |
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| Breakdown of Assessment Methods (Further Info) |
Written Exam
70 %,
Coursework
30 %,
Practical Exam
0 %
|
| Exam Information |
| Exam Diet |
Paper Name |
Hours:Minutes |
|
|
| Main Exam Diet S2 (April/May) | Marketing and Society | 2:00 | | |
Summary of Intended Learning Outcomes
A. Knowledge and understanding of
* the distinctions between social and societal marketing;
* the different applications of marketing theories and concepts - including nonprofit, health, social, green, political, arts and heritage, and sport marketing;
* the positive contributions and negative consequences of marketing on society;
* the issues and debates surrounding marketing and business ethics.
B. Intellectual skills
Students will develop analytical skills such as:
* the ability to apply marketing theories and concepts to a variety of nonprofit marketing concepts;
* the ability to discuss and evaluate the roles and responsibilities of marketing in society;
* the ability to critically appraise the relevant issues in social and responsible marketing in both academic and practitioner literature.
C. Professional/subject specific/practical skills
Students will gain:
* the ability to apply theoretical and analytical frameworks to real world marketing problems and cases and reflect on their own behaviour and experiences as consumers;
* sensitivity to the problems and challenges in both commercial and social marketing.
D. Transferable skills
By the end of the course students will be expected to:
* be able to communicate and exchange ideas in both large and small group settings;
* be able to source credible information from academic and practitioner sources;
* be able to critically evaluate evidence and present a balanced argument.
* be able to employ analytical and problem-solving skills;
* be able to structure, write and present marketing reports and campaign evaluations;
* be able to reflect on their own values with respect to ethical practice.
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Assessment Information
Course performance will be assessed by means of a continuous assessment project and by a degree examination. It should be noted that all sessions are potentially examinable in the degree examination. Overall assessment will be based upon:
Individual report 30%
Degree examination 70%
TOTAL 100% |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | M&Soc |
Contacts
| Course organiser | Miss Mary Ho
Tel: (0131 6)50 8347
Email: mary.ho@ed.ac.uk |
Course secretary | Katie Harrison
Tel: (0131 6)50 8071
Email: Katie.Harrison@ed.ac.uk |
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