THE UNIVERSITY of EDINBURGH

DEGREE REGULATIONS & PROGRAMMES OF STUDY 2013/2014 -
- ARCHIVE as at 1 September 2013 for reference only
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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Data Mining (CMSE11118)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityAvailable to all students
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) Credits15
Home subject areaCommon Courses (Management School) Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionThis course is designed to give students an overview of data mining, with a focus on its use and value along with a taxonomy of data mining techniques. The course provides students with an appreciation of the uses of data mining software in solving business decision problems. Students will gain knowledge of theoretical background to several of the commonly used data mining techniques and will learn about the application of data mining as well as acquiring practical skills in the use of data mining algorithms.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Students MUST have passed: Business Statistics and Forecasting (CMSE11080)
Co-requisites
Prohibited Combinations Other requirements For Business School PG students only, or by special permission of the School. Please contact the course secretary.
Additional Costs None
Information for Visiting Students
Pre-requisitesNone
Displayed in Visiting Students Prospectus?No
Course Delivery Information
Delivery period: 2013/14 Semester 2, Available to all students (SV1) Learn enabled:  Yes Quota:  None
Web Timetable Web Timetable
Course Start Date 13/01/2014
Breakdown of Learning and Teaching activities (Further Info) Total Hours: 150 ( Lecture Hours 20, Supervised Practical/Workshop/Studio Hours 24, Summative Assessment Hours 2, Programme Level Learning and Teaching Hours 3, Directed Learning and Independent Learning Hours 101 )
Additional Notes
Breakdown of Assessment Methods (Further Info) Written Exam 80 %, Coursework 20 %, Practical Exam 0 %
Exam Information
Exam Diet Paper Name Hours:Minutes
Main Exam Diet S2 (April/May)Data Mining2:00
Summary of Intended Learning Outcomes
A. Knowledge and understanding of
* the value and application of data mining for business and customer relationship management;
* the variety of methods constituting data mining including data analysis, statistical methods, machine learning and model validation techniques;
* the foundations of modelling approaches such as linear regression, linear classifiers, decision tree models and clustering.

B. Intellectual skills
Students will be able:
* to critically discuss and explain the benefits and limitations of different data mining techniques;
* to present and describe mathematical specifications of several commonly used data mining techniques.

C. Practical and transferable skills
Students will:
* develop the ability to define a data mining problem, evaluate methodologies and propose solutions;
* learn how to interpret and validate the result of an application of data mining;
* be able to use a software package to implement data mining solutions, including data analysis, modelling and validation;
* develop computing skills required for data mining;
* learn how to present data mining results and communicate technical issues coherently.

D. Transferable skills
By the end of the course students will be expected to:
* be able to communicate technically complex issues coherently and precisely;
* have acquired lifelong learning skills and personal development so as to be able to work with self-direction.

Assessment Information
Assessment of this course is through an exam (weighted 80%) and a project (weighted 20%).
Special Arrangements
None
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Not entered
Study Abroad Not entered
Study Pattern Not entered
KeywordsDM
Contacts
Course organiserDr Daniel Black
Tel: (0131 6)51 1491
Email: Dan.Black@ed.ac.uk
Course secretary Katie Harrison
Tel: (0131 6)50 8071
Email: Katie.Harrison@ed.ac.uk
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