Undergraduate Course: Introduction to Graphic Design (intensive) (LLLA07087)
Course Outline
| School | Edinburgh College of Art |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Not available to visiting students |
| Credit level (Normal year taken) | SCQF Level 7 (Year 1 Undergraduate) |
Credits | 10 |
| Home subject area | Lifelong Learning (ECA) |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | THIS IS A FOR-CREDIT ONLY COURSE OFFERED BY THE OFFICE OF LIFELONG LEARNING (OLL); ONLY STUDENTS REGISTERED WITH OLL SHOULD BE ENROLLED
The course will introduce students to the building blocks of graphic design, exploring the principles of visual communication and culminating in the development of their own graphic language. There will be a mix of paper based and digital exercises to explore compositional design and the social and cultural context of visual communication which will lead to a more focused project. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
| Additional Costs | None |
Course Delivery Information
| Not being delivered |
Learning Outcomes
On completion of this course, the student will be able to:
1. By the end of the course, through attending classes and engaging in directed and independent study, students should be able to:
RESEARCH
develop creative thinking for effective visual communication through conceptual exploration extensively documented in a sketchbook or visual journal;
2. PRACTICE
build a personal graphic language and develop an engaging approach to graphic design by experimenting with type, collage, image and context both on paper and using digital tools (Adobe InDesign, Photoshop and Illustrator);
3. PRESENT
select, edit and present a coherent body of tests and samples which lead to the completion of a resolved graphic design project.
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Assessment Information
The course will be assessed by the submission of a portfolio of visual design works and supporting materials within the discipline studied. This will include a selection of resolved design works, preparatory studies, visual research and evidence of a contextual awareness through a completed sketchbook and/or visual journal. The work must be presented in a clear and professional manner appropriate to the discipline. The submission should include work undertaken within the class as well as directed and independent study out with the class.
Typically, this will comprise:
Class Contact hours: 27.5 (work students do during the class)
Directed hours: 27.5 (work the tutor has set students to do after the class teaching is complete)
Independent Study Hours: 45 (work students set themselves to do, relevant to the discipline studied)
The combined submission will be assessed against the three learning outcomes for this course. These are equally weighted and each will be given a percentage grade. To pass, students must achieve a minimum of 30% in each learning outcome and an overall combined mark of 40% minimum.
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Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Using digital imaging tools effectively
Considering compositional devices for visual communication
Ability to undertake research and reflective practice and apply these in the context of graphic design within visual culture
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| Reading list |
Recommended
Kane, J., 2002, A Type Primer, London: Laurence King Publishing
Fletcher, A., 2001, The Art of Looking Sideways, London: Phaidon Press
McAlhone, B. and Stuart, D., 1996, A Smile in the Mind, London: Phaidon Press
Heller, S., 2000, Graphic Style: Victorian to Digital, New York: Harry N. Abrams
Gatter, M., 2010, Production for Print, London: Laurence King Publishing
Lupton, E. and Abbott Miller, J., 2006, The ABCs of the Bauhaus and Design Theory, London: Thames & Hudson
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| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | Not entered |
Contacts
| Course organiser | Mr Robbie Bushe
Tel:
Email: r.bushe@ed.ac.uk |
Course secretary | Ms Sherrey Landles
Tel: (0131 6)50 3003
Email: s.landles@ed.ac.uk |
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