Undergraduate Course: Developing Graphic Design (intensive) (LLLA07127)
Course Outline
| School | Edinburgh College of Art |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Not available to visiting students |
| Credit level (Normal year taken) | SCQF Level 7 (Year 1 Undergraduate) |
Credits | 10 |
| Home subject area | Lifelong Learning (ECA) |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | This course aims to consolidate existing skills in graphic design and develop new ones to enable students to produce graphic design that considers audience, application and professional contexts. The course content will be driven by the interests of individual students within the framework of a design brief, and will broaden their practical and professional understanding of graphic design. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
| Additional Costs | None |
Course Delivery Information
| Not being delivered |
Learning Outcomes
On completion of this course, the student will be able to:
1. RESEARCH
use creative thinking for the effective application of visual communication through conceptual exploration extensively documented in a sketchbook or visual journal;
2. PRACTICE
engage with the graphic design process and its audience within the parameters set by a brief, and to explore different media within a creative and production process
3. PRESENT
produce and deliver a presentation of their work to an audience, as well as discuss and reflect on their interventions following feedback from peers
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Assessment Information
The course will be assessed by the submission of a portfolio of visual design works and supporting materials within the discipline studied. This will include a selection of resolved design works, preparatory studies, visual research and evidence of a contextual awareness through a completed sketchbook and/or visual journal. The work must be presented in a clear and professional manner appropriate to the discipline. The submission should include work undertaken within the class as well as directed and independent study out with the class.
Typically, this will comprise:
Class Contact hours: 27.5 (work students do during the class)
Directed hours: 27.5 (work the tutor has set students to do after the class teaching is complete)
Independent Study Hours: 45 (work students set themselves to do, relevant to the discipline studied)
The combined submission will be assessed against the three learning outcomes for this course. These are equally weighted and each will be given a percentage grade. To pass, students must achieve a minimum of 30% in each learning outcome and an overall combined mark of 40% minimum.
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Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Considering the audience as regards visual communication
Ability to undertake research and reflective practice and apply these within the context of graphic design and visual culture
Using graphic design tools effectively & efficiently
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| Reading list |
Recommended
Bringhurst, R., 1992, The Elements of Typographic Style, Canada: Hartley & Marks
Baldwin, J., & Roberts, L., 2006, Visual Communication: from Theory to Practice, Lausanne: AVA Publishing
le Coutre, M. & Purvis, A., 2002, A Century of Posters, Aldershot: Lund Humphries
Hollis, R., 2005, Graphic Design: A Concise History, New York: Thames & Hudson
Lupton, E., 2010, Thinking With Type, New York: Princeton Architectural Press
Lupton, E., 2008, Indie Publishing: How to Design and Produce Your Own Book, New York: Princeton Architectural Press
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| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | Not entered |
Contacts
| Course organiser | Mr Robbie Bushe
Tel:
Email: r.bushe@ed.ac.uk |
Course secretary | Ms Sherrey Landles
Tel: (0131 6)50 3003
Email: s.landles@ed.ac.uk |
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