Postgraduate Course: Communication and Public Engagement of Conservation (BIME11026)
|School||School of Biomedical Sciences
||College||College of Medicine and Veterinary Medicine
|Credit level (Normal year taken)||SCQF Level 11 (Postgraduate)
||Availability||Not available to visiting students
|Summary||This course will focus on the importance of appropriate channels of communication and messaging to ensure public engagement with matters pertaining to conservation.
Course Delivery Information
|Academic year 2014/15, Not available to visiting students (SS1)
|Course Start Date
|Learning and Teaching activities (Further Info)
Lecture Hours 10,
Seminar/Tutorial Hours 10,
Online Activities 25,
Programme Level Learning and Teaching Hours 2,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
||Formal summative written assessment will constitute 60% of the student's grade. Online assessment will incorporate a variety of activities will constitute 40% of their overall course grade and is taken to represent a formative assessment of learning throughout the programme.
|No Exam Information
| At the end of this course, students should be able to:
&· Appreciate the need for high level of positive media attention and official support for conservation related work.
&· Identify the major channels of communication used by conservation organisations, and be aware of new and novel approaches to enhance public engagement.
&· Discuss the methods available to measure and evaluate public engagement.
|Graduate Attributes and Skills
|Course organiser||Dr Sharron Ogle
|Course secretary||Miss Lauren Sandford
Tel: (0131 6)51 5470
© Copyright 2014 The University of Edinburgh - 12 January 2015 3:31 am