Postgraduate Course: The Role of Social Media in Science Communication (BIME11076)
|School||School of Biomedical Sciences
||College||College of Medicine and Veterinary Medicine
|Credit level (Normal year taken)||SCQF Level 11 (Postgraduate)
|Course type||Online Distance Learning
||Availability||Not available to visiting students
|Summary||This course examines the range of Social Media tools available and studies their use in a Science Communication/public engagement context. The opportunities and challenges of communicating science in an accurate and approachable way through social media will be examined through group discussion of several case studies. The case studies will include examples of how social media forms one aspect of public engagement programmes and how different channels can be combined effectively. The challenges of understanding the needs, expectations and concerns of specific audiences will be examined. The issues and ethics around the use of social media tools will be considered. Accessibility and the appropriateness of using these media will also be discussed. We will look at how to find the right żvoiceż and tone for your audience.
Entry Requirements (not applicable to Visiting Students)
||Other requirements|| None
Course Delivery Information
|Academic year 2014/15, Not available to visiting students (SS1)
||Block 5 (Sem 2) and beyond
|Learning and Teaching activities (Further Info)
Online Activities 45,
Programme Level Learning and Teaching Hours 2,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
||A critique on selected Social Media Strategies drawing on the current literature.
Proposal for a Social Media Strategy for a selected Science Communication topic/setting.
|No Exam Information
| On completion of the course, you will be able to demonstrate:
An ability to critically examine Social Media tools and strategies and their various roles in Science Communication.
Competence in the use of Social Media for evaluation and monitoring.
Ability to design a Social Media Strategy in a science communication/public engagement context.
|Graduate Attributes and Skills
|Course organiser||Dr Elizabeth Stevenson
Tel: (0131 6)50 3258
|Course secretary||Miss Lauren Sandford
Tel: (0131 6)51 5470
© Copyright 2014 The University of Edinburgh - 12 January 2015 3:32 am