Undergraduate Course: International Business and the Multinational Enterprise 2B (BUST08009)
||College||College of Humanities and Social Science
|Credit level (Normal year taken)||SCQF Level 8 (Year 2 Undergraduate)
||Availability||Available to all students
|Summary||The course will examine the role of the multinational enterprise and the process of foreign direct investment; issues relating to culture, technology, intellectual property rights and finance are discussed; the international regime and the interaction between governments and investors will also be reviewed. This course is designed to be complementary to International Business 2Ah.
International Business: Globalisation and Trade 2A (BUST08008) is recommended.
Information for Visiting Students
|Pre-requisites||Visiting students should usually have at least 1 introductory level Business Studies course at grade B or above (or be predicted to obtain this) for entry to this course. We will only consider University/College level courses.
Course Delivery Information
|Academic year 2014/15, Available to all students (SV1)
|Learning and Teaching activities (Further Info)
Lecture Hours 20,
Seminar/Tutorial Hours 8,
Summative Assessment Hours 2,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
||Group Report = 30%, Group Presentation = 10% 1 degree exam = 60%; resit exam = 100%.
||Hours & Minutes
|Main Exam Diet S2 (April/May)||2:00|
|Resit Exam Diet (August)||2:00|
| This course takes as its theme the strategies and operational activities of the multinational enterprise doing business in the global economy. This includes an assessment of the relationship between MNEs and the host governments of the nations states in which the MNE locates its operations.
Specifically, the course team aims to introduce you to:
. why enterprises choose to expand their operations across national borders;
. the alternative strategies enterprises may adopt to exploit overseas markets;
. the organisational implications of international operations including the implications for individual managers;
. operational aspects of multinational enterprise including: sourcing and logistics, technology management, protection of intellectual property rights and financial management;
. the interactive relationships between MNEs and host governments and the arguments for and against promoting (or constraining) inward foreign investment by host governments;
. the challenge of international marketing and exporting in a world of fluctuating exchange rates and non-tariff barriers.
|Strongly recommended for purchase|
.International Business compiled by Alan Brown & Stephen Harwood (2013, 3rd edition).
┐Hill C. (2006), International Business (Competing in the Global Marketplace), 6th edition, McGraw-Hill/Irwin.
┐Czinkota, M.R. & Kotabe, M. (1998), Trends in International Business: Critical Perspectives, Blackwell.
.Dicken, P. (2007), Global Shift: Mapping the contours of the world economy, 5th edition, Sage.
.Kotler, P. (2000), Marketing Management, Prentice Hall.
Vernon-Wortzel, H. & Wortzel, L.H. (1995/1997), Global Strategic Management: The Essentials, 2nd or 3rd edition, Wiley.
.Bartlett, C.A. & Ghoshol, S. (1999), Transnational Management: Text, Cases and Reading in Cross-Border Management, 2nd edition, Irwin.
.Dunning, J.H. (1988), Explaining International Production, Unwin Hyman.
|Graduate Attributes and Skills
|Additional Class Delivery Information
||Plus tutorials (one hour per week for 8 weeks)
|Course organiser||Mr Alan Brown
Tel: (0131 6)50 3804
|Course secretary||Miss Sara Dennison
Tel: (0131 6)50 3825
© Copyright 2014 The University of Edinburgh - 12 January 2015 3:32 am